How Citibank is Using Big Data To Improve Direct Mail Effectiveness 2024 | Association of National Advertisers (ANA) | 26 June 2024 | Webinar
Venue
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| Event Date | Wed Jun 26 EDT (about 1 year ago) |
| Location | Webinar |
| Region | Americas |
Details
Direct mail remains a critical channel for the credit card industry to drive results in acquisition, cross-sell and upsell efforts. However, with numerous competing channels emerging, it's crucial for leading brands to optimize budgets, enhance effectiveness and maximize the impact of their direct mail campaigns. One answer is embracing the big data and new innovations offered from the USPS. In this session, two industry experts/partners from Citibank & Intelisent share how to embrace USPS innovations and big data part as of an overall direct mail effectiveness strategy.
The presentation will cover how Citi:
• Boosts response rates by addressing undeliverable mail, saving Citi thousands of dollars
• Embraces informed delivery; a channel 46 million households engage and growing 20% a year.
• Enhances precise in-home targeting for direct mail using modern mail tracking solutions
Speakers
2024 Speakers
Heather Bigelow
Senior Vice President, Marketing Transformation and Delivery, Citibank
Todd Black
Managing Director, WebTrack Analytics Platform, Intelisent, MarketBridge
Sponsors & Partners
2024 Sponsors
Partners
• A+E
• Amazon ads
• Audacy
• Disney Advertising Sales
• Google
• Meta
• Reed Smith
• NBCUniversal
• Paramount
• Pinterest
• Tiktok
• United States Postal Service
• Walmart Connect