IAB Tech Lab Addressability Systems Designs Moving From Strategy To Implementation 2022 | IAB | 27 April 2022 | Convene , 151 WEST 42ND STREET, NEW YORK, NY 10036, USA
Venue
Convene
Convene , 151 WEST 42ND STREET, NEW YORK, NY 10036, USA
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| Event Date | Wed Apr 27 EDT (over 2 years ago) |
| Location |
Convene
151 WEST 42ND STREET, NEW YORK, NY 10036, USA |
| Region | Americas |
Details
The deprecation of identifiers has been looming over our industry since 2020, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies.
Over the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders will need to work with a portfolio of technical approaches to addressability, many are still unsure which are real vs. hype, how technologies would apply to specific business applications, or what they’d tangibly look like in practice.
This forward-looking event will bring practical education and advice to the market by showcasing tangible case studies, relevant debates about technical designs, and testing outcomes. Industry stakeholders will leave being able to make more informed, confident decisions about the technologies they choose to test and ultimately adopt.
Speakers
2022 Speakers
Lisa Abousaleh
Chief Client Officer, Neutronian
Paul Bannister
Chief Strategy Officer, CafeMedia
Casey Beal
Product Marketing, Ads Ecosystem Privacy, Meta
Travis Clinger
Senior Vice President, Addressability and Ecosystem, LiveRamp
Alex Cone
Senior Advisor, Privacy and Data Governance IAB Tech Lab
Benjamin Dick
Senior Director of Product Privacy, Identity and Data IAB Tech Lab
Steve Francolla
Head of Partnerships, Permutive
Tom Grant
SVP, Group Director, Investment Operations Havas Media
Anthony Katsur
Chief Executive Officer, IAB Tech Lab
Jessica Lee
Co-Chair, Privacy, Security, & Data Innovations Loeb & Loeb, LLP
Garrett McGrath
Senior Vice President, Product Management, Magnite
Scott Menzer
Co-founder & SVP of Customer Operations & Product, ID5
Jason Raqueno
Senior Director, Privacy & Data Protection, IAB Tech Lab
Lane Schechter
Director of Product, Verity GumGum
Julia Shullman
General Counsel and Chief Privacy Officer, TripleLift
Drew Stein
Founder & Chief Executive Officer, Audigent
Emera Trujillo
Director of Product, MediaMath
Chris Watts
Co-founder & CTO, NumberEight
Sponsors & Partners
2022 Sponsors
VIP SPONSOR:
• ID5
PLATINUM SPONSORS:
• audigent
• LiveRamp
• Magnite
• neustar
• numbereight
• Permutive