IDC Customer Success 2021 - Nordic | IDC Financial Insights | 27 April 2021 | Digital Forum

Turning customer experience into customer success

Customer Experience for many is an intangible all-embracing concept that is difficult to define, manage and measure. Significant CX investments require a ‘leap of faith’ as sustainable ROI often only becomes fully evident in the medium to long term. Customer Success is a tangible CX application and use case that can provide more immediate and measurable business outcomes and is fast becoming a necessity for B2B manufacturing and services companies. ​

Increasingly product-oriented vendors are 'servitizing' their business models, moving from physical to digital, and from one-off payments to ongoing subscription business models. Service models are more vulnerable to churn than traditional product sales models and require a higher degree of ongoing customer satisfaction. Customer Success is a pioneering method of ensuring continued ongoing cashflow from clients, customer loyalty and advocacy, and long-term customer value.

Why Attend?

• Get a head start on the market with insights from our leading analysts
• Get inspired by visionary speakers with locally based cases
• Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading supplier
• Be surprised by unique network opportunities with other IT leaders

2021 Speakers

Charlotte Thygesen Poulsen
Vice President, Events and GMS, IDC Nordic & Benelux

Gerry Brown
Research Director for Collaboration & Customer Experience (CX), IDC

2021 Partners

PLATINUM PARTNERS:
• RedHat
• Genesys
• Five9

GOLD PARTNERS:
• Twilio
• Freshworks