IDC Digital Retail Summit 2019 | International Data Corporation (IDC) | 19 November 2019 | InterContinental Hotel, Gümüşsuyu Mahallesi, Asker Ocağı Cd. No:1, 34437 Beyoğlu/İstanbul, Turkey

Today’s consumers wallow in information. Their decision making is affected by a variety of sources. Twitter, Facebook, and blogs of all kinds are peppered with information on new products and services, while user groups and web publications give advice on what to buy and where to find the best deals. The customer experience is constantly expanding, and the goal of information technologies is to make it as comfortable as possible regardless of where we shop, be it at a convenience store, a megamall, or online.

IT investments in retail in Turkey and worldwide are often driven by the same key factors: increasing revenue, expanding productivity, retaining existing customers, and improving the effectiveness of marketing. Competition is coming from very different angles: blurring segments, direct sales from manufacturers, growing eCommerce sales new entrants, local niche merchants, and social commerce websites.

The goal of IDC Turkey’s Digital Retail Conference is to contribute to a constructive discussion on a number of key industry-specific issues:
• What are the best practices and what are the pitfalls to avoid in retail IT and business strategies?
• Which strategies and tactics work best to achieve short-term results and long term excellence for the organization – both process and IT?
• What are the key transformation and innovation programs to kick off now to differentiate over the longer term?
• Which IT investments will deliver better ROI along customer-centric strategies?
• How can Cloud enable a better alignment with the business capabilities needed to support an omni-channel strategy?
• How can retailers optimize inventory usage and sell-through?
• How could retailers leverage on technologies that enable Precision Retailing strategies?

The event is suited for:
• Retailers (local & global players with a presence in Türkiye) – CEOs, CIOs, IT Directors, IT Architects, VPs/Heads of Merchandise Management, Marketing VPs/Directors, Sales VPs/Directors, Store/Channel VPs/Directors, e-Commerce Directors, Corporate Strategy Executives, Supply Chain Directors, Inventory/Distribution/Warehouse Directors
• Local and International Manufacturers of Consumer Goods

2019 Speakers

ADVISORY BOARD:

Altan Açıkgöz
Head of Data, Getir

İsa Semih Akçıra
CTO, Sefamerve.com

Fırat Akın
IT Manager, English Home

Şirin Aktaş
IT Director, Turkey & Central Asia, Unilever

Akif Arsoy
Vice President, Engineering and Product Development, sahibinden.com

Ömür Aydın
IS Digital Manager, Pladis Global

Önder Bakal
E-Commerce Sales & Operation Manager, Yataş

Tunç Berkman
Chief Marketing Officer, Vestel Ticaret A.Ş

Gürkan Coşkuner
CTO, hepsiburada.com

Şevket Çelikkanat
IT & IS Director, Flormar

Ali Fuat Çötelioğlu
CTO, Boyner Group

Mehmet Demir
IT Director, Flo Retailing

Serdar Dilmen
Director, Information Systems & Technology, DHL

Kahraman Dinçer
IT Director, EWE Turkey

Hakan Duran
IT & E-commerce Director, Ayaydın Miroglio Group

Levent Erdoğan
EVP, Digital Solutions, Doğuş Teknoloji

Gül Erol
CHRIO, Enerjisa

Barış Fındık
CIO, Pegasus

Bilal Genç
CIO, CarrefourSA

Pınar Görgen
Director, IT and Business Development, Gratis

Cengiz Gürer
CIO, DeFacto

Şebnem Gürler Oakman
Global HR Technology Partner, Unilever

Ayla Ari Gürtekin
IT Group Manager, Şok Marketler

Ahmet Hasanbeşeoğlu
Digital Supply Chain Director, Unilever

Mert Hekimci
CTO, Kariyer.net

Fehmi Hüdayioğlu
CIO, KİPAŞ

Şafak İnce
Head of IT, Gürmen Group

Koray Karataş
Managing Partner, Akakçe

Ayhan Karayel
Technology and Infrastructure Projects Manager, CarrefourSA

Hamdi Kemer
IT Operations & Infrastructure Manager, SEDAŞ

Dr. Erdal Kemikli
Head of IT & Innovation, Otokoç Otomotiv

Hilmi Koçak
IT Director, Eczacıbaşı Tüketim Ürünleri Grubu

Özgür Korkmaz
Head of IT, Uludağ İçecek

Kerim Korucu
E-Commerce Director, Karaca

Bahadır Kumrallar
CIO, Atasay

Berke Menekli
VP IT T-MEA-CIS - B/S/H Ev Aletleri

Adnan Metin
CDTO, Yıldız Holding

Pelin Öner
IT Direktörü, Adidas

Ali Özgeç
Bilgi Teknolojileri ve Operasyon Direktörü, Mudo

Erkin Öztürk
Head of IT, A101 Yeni Mağazacılık A.Ş.

Metin Salt
General Manager, Vestel Ventures+Ventek

Oğuz Sezgin
CIO, Koç Holding

Sabri Suyunu
Head of Retail Analytics, Koton

Tunç Şenyol
CIO, Metro Cash & Carry Turkey

Murat Taşbaş
IT Director, Hopi

Doğu Taşar
CIO, Aras Kargo

Uğur Serkan Taşkın
IT Director, Koçtaş

Gürkan Taşkıran
IT Director, Kiğılı

Kerim Tatlıcı
IT Group Manager, Migros

Zafer Tokcanlı
IT Director, Multinet

Kadir Tophan
IT Director, Simit Sarayı

Mahmut Ülkü
IT Director, Mopaş

Saadet Ulusakarya
Information System Manager, English Home

Burak Ünaldı
Genel Sekreter, TAMPF

Nuran Varol Erzincan
Director of Process and Project Management, Koton

Salih Yılmaz
E-Commerce Director, LCWaikiki

Umut Yıldız
Head of International IT – Region (TR/RU/RO), Tchibo Türkiye

Alper Ümit Yılmaz
IT Service & System Operations Director, n11.com

Murat Zeren
CIO, Zorlu Holding

2019 Partners

EXHIBIT PARTNERS:
• LogiSign
• Panasonic Business