IDC Directions Santa Clara 2022 | International Data Corporation (IDC) | 22 March 2022 | Santa Clara Convention Center, 5001 Great America Pkwy, Santa Clara, CA 95054

Digital is now a permanent, yet dynamic fixture in our world. Individuals in schools, companies, and governments are always asking whether there is some digital-based capability or enhancement that could improve lives and desired outcomes.

Entire industries look to intelligently leverage data to their advantage. Virtually, all business and IT leaders around the world indicated that they must now operate in a digital-first world, with 78% acknowledging that the COVID-19 pandemic and its lingering effects were the triggers for this change.

Digital-first isn't about picking/prioritizing a particular technology or a business model. It's an organizational aspiration that must apply across customer engagement, hybrid work, unified security, automated operations, and shared business value.

To thrive in a digital-first economy, enterprises must have faster access to innovative technologies that scale, to new data services that have an immediate impact on outcomes, and to application deployment methods that ensure trust.

The premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company.

Attendee Requirements:

The City of Santa Clara requires proof of vaccination OR a negative COVID-19 test in order to enter the convention center.
• Fully vaccinated with proof of:
• COVID-19 Vaccination Record Card which includes name of person vaccinated, type of vaccine provided and date doses administered
• A photo of a vaccination card
• Documentation of vaccination from a healthcare provider
• If you provide a negative test result for entry, the test must have been conducted in the last:
• 1 day for an antigen test, or
• 2 days for a PCR test
• Masks are required within the building

2022 Speakers

Crawford Del Prete
President, IDC Worldwide

Richard Villars
Group Vice President, Worldwide Research, IDC

Meredith Whalen
Chief Research Officer, IDC

Sandra Ng
Group Vice President, Practice Group, IDC Asia/Pacific

Bob Parker
Sr. VP, Enterprise Applications, Data Intelligence, Services, and Industry Research, IDC

Carrie MacGillivray
Group VP & General Manager WW Telecom, Mobility & IoT Research, IDC

Curtis Price
Program Vice President, Infrastructure Services, IDC

David Myhrer
Research Vice President, Consumer Strategies, IDC

Frank Gillett
Research Vice President, Future Consumer, IDC

Greg Ireland
Research Director, Consumer Digital Transformation and Multiscreen Video, IDC

Kelly Brown
Senior Research Analyst, Consumer Market Model, IDC

Randy Perry
Vice President, Sales Enablement Strategy

Leif Eriksen
Research Vice President, Future of Operations, IDC

Paul Hughes
Research Director, Future of Connectedness, IDC

Sudhir Rajagopal
Research Director, Future of Customers and Consumers, IDC

Mary Johnston Turner
Research Vice President, Future of Digital Infrastructure, IDC

Chandana Gopal
Research Director, Future of Intelligence, IDC

Nancy Gohring
Research Director, Future of Digital Innovation, IDC

Amita Potnis
Research Director, Future of Trust, IDC

Amy Loomis
Research Director, Future of Work, IDC

Jeffrey Hojlo
Research Vice President, Future of Industry Ecosystems & Product Innovation Strategies, IDC

Jennifer Cooke
Research Director, Edge Strategies, IDC

Daryl Schoolar
Research Director, Worldwide Telecommunications, IDC

Laurie Buczek
Research Vice President, CMO Advisory Practice, Digital Strategy and Customer Experience, IDC

Phil Goodwin
Research Director, Infrastructure Systems, Platforms and Technologies, IDC

Jennifer Hamel
Research Manager, Analytics and Intelligent Automation Services, IDC

Lara Greden
Research Director, Platform as a Service (PaaS), IDC

Amy Cravens
Research Manager, Governance, Risk, and Compliance, IDC

Holly Muscolino
Group VP, Content Strategies and the Future of Work, IDC

Marc DeCastro
Research Director, Consumer Banking

Jonathan Lang
Research Manager, Worldwide IT/OT Convergence Strategies, IDC

Brandon Butler
Senior Research Analyst, Enterprise Networks, IDC

Marci Maddox
Research Director, Digital Experience Strategies, IDC

Stephen Elliot
Vice President of Research, DevOps, IDC

Stewart Bond
Research Director, Data Integration and Data Intelligence Software, IDC

Arnal Dayaratna
Research Vice President, Software Development, IDC

Christopher Kissel
Research Director, Security & Trust Products, IDC

Shannon Kalvar
Research Manager, IT Service Management and Client Virtualization, IDC

Ruthbea Yesner
Vice President, Government Insights, Education and Smart Cities, IDC

Benedict Evans
Independent Technology Analyst and Visionary