IDC Türkiye Directions 2024 | International Data Corporation (IDC) | 14 February 2024 | Microsoft Türkiye Office, Istanbul, Türkiye, Nisbetiye, Aydın Sokağı No:7, 34340 Beşiktaş/İstanbul, Türkiye

Türkiye tech market is moving to the next stage of development and maturity, driven by business and industry trends related to geographical expansion, customer experience (CX) transformation, sustainability, ecosystem business models, and digital-native disruption, among others. As organizations increasingly become “digital businesses” that are mainly driven by digitally enabled products/services and digital business models, the adoption of key technologies such cloud-centric and scalable infrastructure, cloud-native modern applications, data-driven intelligence architectures, advanced security and digital trust, smart connectivity, and others is accelerating.

The growing interest in GenAI is spurring increased investment in AI, and this will be underpinned by a growing appetite for AI-related infrastructure, software platforms, and services to support evolving use cases across the entire organization. As AI becomes pervasive over time, tech providers in the region will need to adapt their portfolios and go-to-market strategies to reflect suitable messages to their customers. The event will provide tech vendors, resellers, regulators, and service providers with key messages, outlooks, and predictions for the global and regional tech markets for 2024 and beyond.

2024 Speakers

Nevin Çizmecioğulları
Country Director & AVP, Türkiye, IDC

Levent Özbilgin
General Manager, Microsoft

Jyoti Lalchandani
Group Vice President & Regional Managing Director (META), IDC

Eren Eser
Associate Research Director, Türkiye, IDC

Melih Murat
Associate Research Director, IT Services & Software (META), IDC

Berke Menekli
Vice President, Global Head of Digital Platform Services, BSH Home Appliances Group

Mehmet Ali Akarca
General Manager, KoçSistem & Vice Chairman Board of Directors, KoçDigital

Sinan Dumlu
CEO, Netaş

Ergin Öztürk
Türkiye CEO, IFS

Uğur Candan
General Manager, SAP

Murat Boyla
CEO, Data Market

Mehmet Ali Tombalak
Chairman of the Board, TÜBİSAD

Semih İncedayı
CEO, Doğuş Teknoloji

Ömer Uyar
General Manager, Intertech

Mehmet Fırat
Head of IT & Digital Business Management, Enerjisa

Gül Erol
IT President, Yıldız Holding & CEO, Yıldız Tech

2024 Partners

HOST PARTNER:
• Microsoft

STRATEGIC PARTNER:
• Tubisad