Influencer Marketing and User-Generated Content 2023 | Pacific Asia Travel Association (PATA) | 20 September 2023 | Webinar
Venue
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| Event Date |
Thu Sep 21 +08 (about 1 year ago)
In your timezone (EST): Wed Sep 20 12:00pm - Wed Sep 20 12:00pm |
| Location | Webinar |
| Region | APAC |
Details
With the strong comeback of competition between destinations in and outside Asia Pacific region, all possible means of influence are activated to move people to new places. In that context, data-based influencer marketing and user-generated content greatly help make a difference in destinations’ marketing mix, on condition that it is used efficiently. During this webinar, participants will learn more from international experts about best practises of influencer marketing and organic user-generated content boosting destinations’ appeal, with focuses on Asian and other international case studies.
What You'll Learn:
• The impact of influencer marketing in consumer choices
• Rising topics influencer marketing can focus on in APAC region
• How social data can unveil reputation drivers for travel brands
• A Do’s & Don’ts Guide for an efficient influencer marketing
• Best practises for influencer marketing covering APAC and non-APAC examples
Speakers
2023 Speakers
Olivier Henry-Biabaud
Partner & Managing Director, MMGY TCI Research
Mackenzie Bromely,
VP, Social Media & Content Strategy, MMGY