Innovate Service Centric 2022 | Echangeur BNP Paribas Personal Finance | 16 November 2022 | Webinar

While the short term is causing a crisis, AN ELECTRIC BUDGET, the outcome of which is uncertain for many people, the consumer is continuing its transformation, which is increasingly demanding, forcing retailers not to slow down and to continue to innovate. How? By optimizing customer journeys to meet the expectations of a buyer – HOMO CONVENIENCE – seeking convenience. But be careful, treating the pain points is not enough. We must recreate the flow at the point of sale but also tomorrow on the Internet. Making (re)come the shopper – HOMO SHOPPING – is to rethink the pleasure of consuming. At the heart of these transformations, human beings take their rightful place to reassure, discuss and also play. These friendships – A TRUSTED FRIEND – federated an audience that structured the long-term relationship. In fact, the future is for brands – ONLY BRANDS MATTER – who have managed to create, on the basis of their current model, a strong customer preference.