Innovation SABRE Awards North America 2021 | PRovoke Media | 24 February 2021 | Virtual

Why enter The Innovation SABRE Awards?

The industry has been talking about making inroads with marketing, owning social media, being best positioned to handle content creation — the Innovation SABRE Awards are the chance to 'show' instead of tell.

We created the Innovation SABRE Awards because communications/marketing executives and their agency partners are being expected to deliver more — more channels, more content, more creativity, more measurement. Our world is so much bigger than it was five years ago and the Innovation SABRE Awards looks to celebrate this.

The In2 SABREs is your chance to showcase your organization's ability to navigate — and thrive — in our increasingly complex and fast-moving world. In2 is a short form for insight and innovation, two qualities that are in greater demand than ever before — marketers are looking for partners that can prove their ability to form meaningful connections amid a rapidly-changing landscape.

Winners from the Innovation SABRE Awards competitions are automatically entered into consideration for the Global SABRE Awards, which countdown the 40 best public relations programs in the world. The global awards will be presented at the Global PR Summit each October. And winning Innovation SABRE Awards also helps agencies earn a place in our Global Creative Index.

The Innovation SABRE Awards:

• Experiential Marketing
1. Best in Live Events
2. Best in Online/Virtual Events
3. Best in Digital Promo & Activation
4. Best in Sponsorships
5. Best in Trade Shows & Awards

• Earned Media
6. Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)
7. Best in Digital/Print Media — Business/Trade Media (Earned)
8. Best in Digital/Print Media — Regional (Earned)
9. Best in Broadcast Media — National (Earned)
10. Best in Broadcast Media — Regional (Earned)
11. Best in Product Reviews (Earned)
12. Best Earned Media with Influencers + Communities
13. Best Persuasive Content
14. Best Content Creation for Media Sites (Earned)

• Sponsored & Paid Media
15. Best Content Creation for Media Sites (Paid)
16. Best Influencer Programs + Endorsements (Paid)
17. Best Media Partnership
18. Best SEO/Content Distribution Program (Paid + Organic)
19. Best in Digital Marketing/Advertising

• Social Media & Community Management
20. Best Overall Use of Social Media & Platforms
21. Best Use of Social Networks
22. Best Use of Social Video
23. Best Use of Social Photos
24. Best Use of Social Publishing / Blogs
25. Best in Crowdsourcing & Co-creating
26. Best in Real-time Engagement
27. Best in AI/Virtual Reality/Augmented Reality/Immersive Technology
28. Best Meme/Viral Campaign
29. Best Use of Gamification/User-Generated Contests

• Brand Content & Creativity
30. Best in Brand Narratives
31. Best in Digital Brand Platforms
32. Best in Brand Film/Video
33. Best Use of Illustrations + Photography
34. Best in Audio: Podcasts + Music
35. Best in Identity Branding
36. Best in Social Good + Public Service + Activism
37. Best in Brand Purpose

• Analytics + Insights
38. Best Use of Original/Commissioned Research for PR
39. Best in Measurement, Post-Campaign Analysis
40. Best in Marketing Technology

• Agency Spotlight
41. Best Agency Disruption
42. Best Agency Thought Leadership
43. Most Innovative Diversity, Equity & Inclusion Initiative
44. Best Event - Agency (Virtual or Live)
45. Best Campaign From a Black-Owned or Person of Color Owned Agency (Pro Bono)

• Special Campaigns
46. Public Service: Covid-19 / Pandemic
47. Public Service: #BlackLivesMatter / Racial Equity
48. Healthcare / Pharmaceutical / Health-tech
49. Travel/Hospitality
50. Consumer
51. Technology/Clean Energy/Green Energy
52. Corporate Reputation/B2B/Investors
53. Employee Activism/Engagement
54. Non-profit / Charity
55. Politics/Public Affairs/Lobbying/Government
56. Lean Marketing
57. Micro Marketing

• New to Market
58. Best New Company / Executive Launch
59. Best New Product / Brand Launch

• Innovation Excellence
60. Innovator of the Year — Student (Pro Bono Category)
61. Innovator of the Year — Agency
62. Innovator of the Year — Brand
63. Innovator of the Year — Business Leader

• Best in Show
• Individual Achievement

2021 Speakers

Aaron Strout
W2O Group

Aarti Shah
PRovoke Media

Amisha Gandhi
SAP

Amy von Walter
The Nature's Bounty

Beth Brenner
Signify

Bob Finlayson
Bold Marketing and Communications

Cheryl Gale
March Communications

Curtis Sparrer
Bospar PR

Diana Wong
Imperva

Diana Marszalek
PRovoke Media

Emma Mcculloch
Chegg

Enoma Owens
CONNECTIVE Agency, #HoldThePRess.

Eric Brown
Yellowbrick Data

Falguni Bhuta
Kahoot!

Fatou Barry
PR Girl Manifesto & AB Media Group, #HoldthePRess

Gene Carozza
PAN Communications

Gini Dietrich
Spin Sucks

Jacob Moon
Method Communications

Jennifer Houston
D-Wave Systems

Jock Breitwieser
StorageCraft Technology

John Earnhardt
C-Suite Communications

Josh Rosenberg
Day One Agency

Julie Kehoe
Domo, Inc.

Kate Charles
Lippe Taylor

Katie Huang Shin
AxiCom

Krista Wierzbicki Todd
NortonLifeLock

Kristin Flor Perret
WE Communications

Kyle Arteaga
The Bulleit Group

Leslie Campisi
Marketer, communicator, coach

Linda Descano
Red Havas

Lisa Dini
Current Global

Lou Hoffman
The Hoffman Agency

Luca Penati
Penati Partners

Mark Stouse
Proof Analytics

Marshall Maher
Maher Communications

Michael Stern
Crisp

Michael Young
The Actual Agency

Mike Paul
The Reputation Doctor

Molly Cournoye
ICF Next

Naria Frazer
Praytell

Nick Mamola
NPM Marketing Group

Nicole Scull
MSLGroup

Noah Finn
Finn Partner

Nysah Warren
#HoldThePRess, Taylor Strategy

Paul Holmes
PRovoke Media

Paul Quigley
NewsWhip

Pooja (Shah) Hoffman
MakerBot

Raman Deol
Flexport

Reggie Dance
DKC

Ryan Mucatel
Berk Communications

Sabrina Lynch
Taylor Strategy

Sade Ayodele
#HoldThePRess

Sheryl Seitz
Plus One Robotics

Tejas Totade
Ruder Finn

Tiffany DesMarais
Max Borges Agency

Tracey Thiele
Zeno Group

Vanessa Yanez
HP

Zach Silber
Kivvit

Zain Habboo
International Rescue Commitee