Tue Dec 21 CST - Wed Dec 22 CST (in about 2 months)
In your timezone (EDT): Mon Dec 20 8:00pm - Wed Dec 22 5:30am
In recent years, the China Banking and Insurance Regulatory Commission has followed the trend of digital development and issued a series of policies with the intention of promoting the digital transformation and service innovation of China's insurance industry. Domestic property insurance companies, life insurance companies, and intermediary companies have launched digital strategies to promote the transformation of the value chain. As the focus of digital empowerment, insurance marketing has become a key area of the current digital layout of various companies, and many innovative projects have emerged.
On the one hand, digital marketing means that new technologies such as big data, artificial intelligence, cloud computing, the Internet of Things, blockchain, mobile Internet, and 5G need to be used to empower traditional personal insurance, bancassurance, e-commerce, online sales and other channels. Upgrade, on the other hand, means that we need to actively develop new customer connection methods and access paths such as WeChat, official accounts , APP , communities, and small videos; ultimately, we need to open up various channels and work together.
The positive promotion effect of service innovation on marketing has been recognized and valued more and more. Focusing on customers, building a digital "marketing + service" model through technology , building a new ecosystem, and improving customer conversion rate, retention rate, repurchase rate, fission rate and other marketing effects have become industry consensus.
On the whole, China's insurance digital marketing is still in the initial stage of development, and there is still a large gap with other industries, and there is huge room for innovation and growth. Insurance companies and intermediary companies should adapt to the current situation, make overall plans for corporate digital marketing, make precise layouts, and seize the commanding heights of future competition.
The 2021 China Insurance Digital Marketing Conference is the only industry conference in China focusing on insurance digital marketing. The conference will discuss the digital upgrade, data-driven, intelligent subversion, mobile innovation, technology empowerment, incremental expansion, stock growth, and private domain operations of insurance digital marketing. And other related topics.
• Digital Observer Online
• Hang Yan Jun