Integrated Marketing Campaign Execution 2020 | Canadian Marketing Association (CMA) | 7 October 2020 | Virtual Event
Venue
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| Event Date | Wed Oct 7 EDT - Thu Oct 8 EDT (about 4 years ago) |
| Location | Virtual Event |
| Region | Americas |
Details
Learn the core building blocks of a successful integrated marketing campaign execution.
In a world where an integrated marketing strategy now encompasses everything from mass to targeted 1:1 communications across a growing variety of channels, and campaigns build around a digital hub, there are a lot of pieces to keep straight. Marketers are expected to understand data and technology, remember to consider keywords for search, and execute a TV ad all at the same time. This seminar will walk through the different key considerations and elements of success you’ll need to oversee any campaign execution. Several different examples from a range of industries and non-profits will be used to demonstrate best practices and areas of opportunity, and a case study will carry through the day to showcase breakthrough digital integration and customer engagement.
You Will Learn:
• Fundamentals of the digital ecosystem and digital sales funnel
• How to leverage data and technology as the core building blocks of your campaign
• Landing page / microsite best practices
• Importance of a customer journey map
• Integrated execution essentials
• Channel-specific execution tips (Radio, TV, OOH, Print, Social, E-Mail, Search, DM, Digital)
• Leveraging PR to expand the idea
• Foundation of the project brief
• Building a Workback Schedule
• Analytics and Optimization Considerations
You Will Benefit From:
• Increased confidence in your ability to execute a successful integrated campaign
• A better understanding of how all the pieces fit together
• Hands-on approach to writing a successful brief, aligning teams around a common workback schedule, and identifying key opportunities or roadblocks
• Insight into best practices and key considerations as you review campaign execution
Who Should Attend?
• Marketing coordinators and managers overseeing campaign design and execution
• Agency account managers, coordinators and project managers
• Single focus marketers seeking to understand different pieces of the marketing mix
• Individuals looking to gain an edge on taking their marketing to the next level
Speakers
2020 Facilitator
Vicki Waschkowski
Senior Director, Digital Marketing, Boston Pizza
Sponsors & Partners
2020 Sponsors
MAJOR SPONSORS:
• BMO
• CIBC
• Environics
• Microsoft
• Salesforce
• Scotiabank
• TD