International Conference On Dynamic Business Environment: Challenges And Opportunities In "The New Normal" 2021 | IMS Ghaziabad UC Campus | 4 February 2021 | IMS Ghaziabad (University Courses Campus), IMS GHAZIABAD (UG CAMPUS, National Highway -09, Adhyatmik Nagar, Ghaziabad, Uttar Pradesh 201015, India

The purpose of the conference is to bring together the best of thoughts, practices and innovations from both industry and academia that would contribute in developing management practices for the future to adopt. With the changes that have taken place in the global economy, organizations and institutions have been pressurized to change their ways of working and also revise their future growth objectives. The new normal in the current disrupted world needs to be further researched for the possible solutions that can be developed by both academia and industry for survival.

In order to develop a creative approach towards the future business scenario, a change in strategies, structure, policies, practices and systems is required for which the conference aims to work towards. It would provide a global platform for academicians, researchers, strategists, industry practitioners, regulators and also community at large to deliberate upon unique and new ways of taking the economy ahead.

Main theme of the Conference:

The world is a changed place today with the various stakeholders striving for survival and growth in the new normal which no one was prepared for. Each global factor has transformed in a disruptive manner that is leading to development of blue ocean strategies in each industry that were completely unknown till yesterday. Technology and digitalization have become the two survival pillars in the new normal and would continue to do so. Each nation and the political setup is focusing to rebuild their domestic setup and also restart the process of globalization. The consumers are a changed group today with changed buying patterns and focus on essentials. Environment is at the greatest hazard with the new innovations being tried for saving the human race. For the survival and flourishing of humans with nature, the new normal would showcase many opportunities and challenges that are going to change the world forever. Hence, the main theme of the conference to analyse the changed business environment and identifying the new practices that would have to be adopted for survival is very appropriate.