Is Emotional Loyalty Worth Investing In? 2023 | Comarch Data Exchange | 26 September 2023 | Webinar

Does your business need emotional loyalty? Or maybe these days it’s all about discounts and money your customers can save? Is emotional loyalty even a thing?

There are just a few questions we’ll try to answer during our upcoming webinar on how to create loyalty magic in different industries. After all, setting up a loyalty program is just a start – and often way too little to actually engage customers in the long haul.

Need proof? According to research by Capgemini, as much as 90% of consumers have a negative approach to loyalty schemes they take part in, and after a while, they often stop getting involved with them at all.

That’s why to discover what stands behind true and long-lasting loyalty that generates profits and elevates your brand, we need to take a closer look into the psychology behind customer behavior. Let’s find out what takes your brand from a goods provider to a friend and get to the bottom of the emotional/discount-focused loyalty dilemma once and for all.

This webinar will help you understand the tricky balance that building true loyalty takes and show you how to create moments of magic for a next-level customer engagement.

2023 Speakers

Adam Posner
CEO and Founder, The Point of Loyalty

Marlena Polrola
Business Solutions Consultant, Comarch

Deepak Pradhan
Head of Loyalty Program, ADNOC Distribution

Gunther Everaert
CEO and Founder, Motisha