K5 Conference 2025 | K5 Conference | 23 June 2025 | Estrel Berlin, Sonnenallee 225, 12057 Berlin, Germany

McFadyen Digital is proud to sponsor the this Conference in Berlin. As one of the leading eCommerce events, the Conference brings together innovative technologies, global networking and hands-on knowledge to provide attendees with a holistic experience with industry-leading insights and business opportunities.

Our deep subject matter expertise in both the strategic and technical areas of digital commerce, Artificial Intelligence (AI), marketplaces, marketing, and user experiences makes McFadyen Digital your ideal end-to-end digital engagement partner. Members of our team will be attending this great event to “learn, connect, explore and go beyond”.

It would be great explore potential synergies, share insights, and brainstorm innovative strategies that can propel our respective companies forward in the realm of commerce and marketplace initiatives.

Make sure to connect with our team at the event and introduce yourself!

Join us to discover how leading retailers are capitalizing on the diverse opportunities presented by online marketplaces. Learn how to seamlessly integrate marketplace models into your existing ecommerce framework to tap into new customer segments, increase product visibility, and enhance sales. We’ll also discuss the critical role of circular platforms, focusing on re-commerce, reverse logistics, reuse, recycling, and refurbishment. By adopting these sustainable practices, retailers can not only meet the growing demand for eco-friendly options but also unlock new revenue streams and improve operational efficiency.
Key takeaways from this session will include:

Strategic Insights:
• Understand the strategic importance of diversifying sales channels through online marketplaces and circular platforms.

Practical Implementation:
• Gain practical tips on integrating marketplace models and circular strategies into your ecommerce operations.

Sustainability Impact:
• Learn how circular platforms can enhance your brand’s sustainability profile and resonate with environmentally conscious consumers.

Case Studies and Best Practices:
• Explore real-world examples and best practices from leading retailers who have successfully expanded their channel strategies.

2024 Past Speakers

Jo Wuensche
Founder & Digital Creator, Bodywish

Jens Corssen
Speaker / Consultant / Author, Jens-Corssen

Ed Sanders
China Digital Tech Researcher, Speaker, Study Tour Leader, Self-developer

Nathalie Jaeger
Chief of Staff & Sustainability Leader, TBC

Markus Schöberl
Director Seller Services, Decathlon

David Schroeder
CEO, Amazon

Theresa Holler
CEO, Zalando

Jeremy Drury
Chief Digital Officer (CDO), Redcare Pharmacy

Dr. Saskia Meier-Andrae
Managing Director, IKEA

Andreas Hoerning
CEO, eBay

Dr. Felix Kreyer
CCO, Westwing

Katja Burkert
CIO, Managing Director, Breuninger

Steven Lord
Director - Marketplace & Seller Management, Intersport

Benjamin Mandos
Lead of Company, Zooplus

Victoria Klich
Co-Founder, GOT-BAG

Matt Crystal
VP Performance, w3.fund

Mark Huebner
CEO, Pinterest

Annika Spitz
Digital Early Innovation Manager, knuspr.de

Peter Pernot Day
Head of Strategic and Corporate Affairs, Beiersdorf

Tim Krasenbrink
Founder, Shein

Susann Sitte
Co-Founder & CEO, Elevaty

Rickard Lyko
Founder and CEO, TheHERKLUB

Dennis Lisk
Co-Founder & CEO, LYKO

Kristina Heinemann
Co-Founder, District

Erik Reintjes
Co-Founder/Co-CEO, nomadi

Udo Kiesslich
Managing Director, misspompadour

Tim Boeker
Chief Growth Officer (CGO), Tim-Böker

Carolin Handschuh
CEO, YDEON-Group

Anne Dickhardt
CEO, missforty Germany

Mimi Sewalski
Sustainability Expert & Author, any-di

Christoph Halm
COO | CO Operations & E-Commerce, Christoph Halm

Patrick Boos
CEO, monastery kitchen

Johannes von Roth-Bandick
CMO/CDO, Witt Group

Vanessa von Frankenberg
CEO, TB International

Arnd v. Wedemeyer
Chairman of the Supervisory Board, Laura Seiler Life Coaching

Hartmut Bischofs
Regional Vice President Marketing & Commerce Retail Germany, notebooksbilliger.de

Kay Bukmaier
Director Sales, Salesforce

Anja Rittmann
Manager eCommerce Marketing, happybrush

Robert Andersen
Co-Founder, Dr. Pfleger drug

Miriam Jacks
Founder & CEO, WM-JvM Creators

Frederic Knaudt
Co-founder, Miriam Jacks

Maximilian Lehmann
Co-Founder & CEO, Picnic

John Vogel
CEO, Fainin

Daniela Sichting
Co-Founder & CEO, Stone HGS

Bastian Siebers
CEO, Super Sprinkles

Laura Lewandowski
CEO, Flaconi

Felix Harms
Co-Founder & CEO, Smartchiefs

Sarah Grohe
Co-Founder & CEO, Tabblerr

Konstantin Müller
Senior Specialist Solution Engineer Commerce Cloud, erlichtextil

Magnus Shield
Founder & CEO, Salesforce

Doris Diebold
CEO & Founder, retailmediatools

Celia Meinke
Head of E-Commerce, Hey Circle

Christian Sigmund
CEO, OSCAR WEIL

Maurice Jedlicka
COO & Co-Founder, Wildplastic

Amy Jedlicka
CEO & Co-Founder, MollySuh

Raphael Fellmer
CEO & Co-Founder, MollySuh

Maximilian Wuhr
CEO and Co-Founder, SIRPLUS

Caroline Renée Kroll
CEO & Co-Brand Founder, FINN

Björn Jopen
Managing Director, no cosmetics

Victoria Tischer
Digital Trading Manager Germany and Austria, Jale

Chris Surel
Founder & CEO, LUSH

Tim Engler
CIO, Chris Surel

Emma-Isadora Hagen
Content Creator, OBI

Vivien Wysocki
CEO & Co-Founder, Vivien Wysocki

Simon Brugger
Director Product Management, saintsass

Birgit Amelung
Founder & CEO, Birgit Amelung

Joscha Krug
Founders, AWAKE

André Menegazzi
Director Strategic Accounts, Volitans

Monique Hoell
Founder & Managing Director, commercetools

Kati Ernst
Co-Founder & Co-CEO, Lifestyle of Longevity

Kristine Zeller
Co-Founder & Co-CEO, Lifestyle of Longevity

Dr. Adrian Seeger
CSO, Lifestyle of Longevity

Lenia Karallus
CCO Fashion, thyssenkrupp

Prof. Dr. Gerrit Heinemann
Head of eWeb Research Center, momox

René Becker
Head of e-Business, René Becker

Michael Munder
Co-Founder & CEO, Zajadacz

Adrian Goosses
Co-Founder, 2nd Home

Viola Weller
Founders, Airpaq

Julia Korner
Interim CMO, VLACE

Ruppert Bodmeier
CEO & Co-Founder, FUNQ

Florian Heinemann
Founding Partner, Project A

Coralie Gray
Head of Strategic Projects, Project A

Felix Loesch
CCO, WB D2C Group

Isabelle Behrenswerth
Co-Founder, Advastore

Mira Kisser
Co-Founder, SUPERSTACK

Matteo Berchier
Co-Founder and CTO, SUPERSTACK

Panos Karouzos
Global Head of New Verticals, Permar

Charlotte Schwiete
Co-Founder, Wolt

Klemens Skibicki
Founder, Hey Holy

Dominique Ertl
Regional Director DACH, PROFSKI

Alena Schneck
Co-Founder & CEO, Motatos

Maria-Liisa Bruckert
Co-Founder & CEO, Logo Tours

Friederike von Waldenfels
Founder & CEO, IQONIC

Verena Bonath
Co-Founder, Forestrock

Bahadir
CEO DACH, Viva Brands

Daniel Graf
Director Retail Media & Brand Cooperations, DODO

Christina Fontana
Senior Director, Brand Operations EMEA, Breuninger

Alexander Dumke
Global Market Management & eCommerce, Shein

Clara Schneider
Regional eCommerce Manager B2B Europe, tesa

Denis Lichtenstein
Co-Founder, tesa

Thilo Hamm
Co-Founder, SassyClassy

Daniela Richter
Senior Manager Solution Engineering - Commerce Cloud, ScrapBees

Dominik Dommick
Managing Director, Salesforce

Jürgen Baar
Director Consumer Campaigns, Payback

Timmy Lack
Head of Sales, BONAGO

Sarah Emmerich
CEO & Founder, Wucato

Oksana Lukyanenko
General Manager, Emmerich Relations

Saskia Roch
Managing Director, Wolt

Dr. Kai Hudetz
CEO, ECC NEXT

Joel Kaczmarek
Managing Director, ECC KOELN

Lucas Teuchner
Co-Founder & CEO, Digital Compact

Karo Junker de Neui
Managing Director, TWO SIDES

Gregor Ulitzka
President Europe, Etribes

Anne Koehler
Chief E-Commerce Officer, Ocado Group

Jan Glüder
Chief Financial Officer, GREENFORCE

Tom Peeters
CEO & Founder, OneStopBox

Gerald Schönbucher
CEO, Crisp

Marcel Weiss
Strategy Analyst, Kaufland

Stefan Wenzel
Board Advisor, Speaker & Co-CEO, neunetz.com

Tamara Heinz
Team Lead, Stefan Wenzel

Fabian Nessohn
Head of SEO & Content Experience, MediaMarktSaturn

Alex Pesjak
VP EMEA, Mai

Livia von Mitschke-Collande
Industry Leader Retail Google, McFadyen

Sascha Vitzthum
CMO, Google

Marc Funk
Founder & Managing Director, Home24

Philipp Ehlert
Managing Director, Frontnow

Christoph Korfhage
Team Lead CX, Ehlert

Benedikt Grimm
Head of Frontend, Synaigy

Alexander Körbs
Director Strategic Accounts, Synaigy

Jan Cahlik
Head Shop Management, Intershop

Dr. Thilo Pfrang
Founder & CEO, Dr. Thilo Pfrang

Hakan Aydemir
Chief Revenue Officer, Behamics

Sebastian Barth
Business Development Manager, Plentyone

Marina Hauser
Key Account & Business Development Manager, Amazon Pay

Stephan Lerch
Business & Strategy, Amazon Pay

Corinna Lehwalder
New Business Manager, DB Box

Linda Jacoby
Sales DACH, az direct

Marvin Jensen
Community Manager Retail, Enterprise Bot

Simon Engelhorn
CEO, BSI

Thomas Peham
Vice President Marketing, Engelhorn

Sarina Hermann
Lead Consultant Digital Business, Storyblok

Joseph Kubon
Global VP, Salesforce Platform Architecture, Valantic

Ralf Kotthoff
Operations Officer E-Commerce, Astound Digital

Maximilian Modl
CEO, Universal Music

Daniel Voloz
Managing Director, Brevo

Christian Raveaux
Head of Customer Insights & Media, RTB House

Marie-Helen Mosters-Weber
National Key Account Manager Ecom, Rewe

Katja Reygate
Director of Performance Marketing, Coca Cola

Ludwig Schirmer
Head of Digital Unit, Front Row

Marcel Knopf
CEO, Develey

Luisa Button
CMO, This is Marketing

Sophie Wörsdörfer
Marketing Manager, This is Marketing

Claas Hartmann
Director of Performance Marketing, Front Row

Andre Alpar
CEO, Front Row

Christian Meierhoff
Head of eCom Services, Christian Meierhoff

Benedikt Merl
Senior Project Consultant, Fiege Digital

Marcus Cards
Director Fashion Lifestyle, CreativeStyle

Sarah Pieper
Team Lead Business Development, Fiege Digital

Martin Bokedal
Senior Solution Strategy Director, Fiege Digital

Markus Repetschnig
CEO, Optimizely

Gesine Meitler
Director Business Development EMEA & Partners, Admetrics

Philip Schroth
Head of New Business, Dept

Maurice Marinelli
Managing Director, Dept

Prof. Dr. Christian Stummeyer
Professor for Digital Commerce, Technical University of Ingolstadt

Lisa Rentrop
CEO, Lisa Rentrop

Lena Eickers
CRM Manager, Zenloop

Marco Plaul
Senior Solutions Architect, Thalia

Mahavir Teraiya
Solutions Architect, Amazon Web Services

Henning Heesen
Founder & CEO, Henning Heesen & Company

Manuel Jedidi
Enterprise Account Executive, Manuel Jedidi

Julian Baumann
Teamhead Systems & Payment E-Commerce Europe, Forter

Sven Boehme
Head of Online Marketing, Puma

Thomas Gruhle
CEO, Intersport

Lars Bankert
Manager, Leap

Burak Canseven
Account Executive, Reply Vanilla

Fabian Kaspereit
Head of Retail and Consumer Goods, Akeneo

Xenia Giese
Senior Strategic Account Technology Lead, Sitecore

Stefan Luther
Chief Operating Officer, Microsoft

Daniela Rippe
Senior Manager, Etribes

Matthieu Chouard
Chief Revenue Officer, Etribes

Patrick Luetjens
Client Success Director DACH NL EE, Foxintelligence

Martin Krueger
Senior Product Manager BILD Marketplace, Mirakl

Robin Heintze
Managing Director, Axel Springer SE

Elvira Pfeffer
Senior Customer Success Manager, Morefire

Christian Weigel
Managing Director, Digitas

Annika-Sophie Butt
Executive Director, Digitas

Adenike Akinlabi
Enterprise Account Director, Contentful

Michael Feige
Senior Commerce Development, Medienwerft

Eberhardt Weber
CEO, emporix

Franziska Heerlein
Digital Solutions Product Owner, HABA

Philipp Jauernig-Biener
Digital Strategy Consultant, dotsource

Markus Hinzen
Senior Account Management, adesso

Felix Möbus
Senior UX Designer, adesso

Aldo Mühlhause
Leiter Competence Center Salesforce Commerce, adesso

Sergej Kosyrev
Leiter E-Commerce, Lucky Bike

Stefan Lettner
Head of E-Commerce, Atomic

Jutta Stienen
Head of Marketing, GUURU

Tonio Meier
CEO & Founder, GUURU

Fabio Maglieri
Country Lead DACH, Voyado

Claudia Moron
Head of E-commerce, Love Stories

Tushar Marwaha
Commercial Director DACH, Ibexa

Ingo Gregus
Business Unit Lead Director, adesso

Vanessa Belstler
Business Area Manager, Digital Experience Platforms, Valantic

Tobias Stork
Head of E-Commerce & CRM, Takko Fashion

Matthias Cordes
Chief Product Officer, Fleetloop

Jonas Köhne
Senior Project Manager, Basecom

Robert Curlette
Senior Solutions Architect, Contentstack

Alexander Krüger
Account Executive, commercetools

Rob Ginda
Global Head of Strategic Growth and Business Development, Birkenstock

Philipp Blume
Account Executive, Salesforce

Carrie Ellard
Senior Customer Success Manager, contentsquare

Torsten Blümel
Chief Operations Officer, inbetween

Peter Flory
Director of Sales, inbetween

Jean-Baptiste Collet
Senior Customer Success Manager, Akeneo

Marcus Anton
CEO, Ralph Hünermann

Caroline Mehner
Senior Information Technology Consultant E-Commerce, Teleko MMS

Jan Nauer
Product Owner Digital Commerce, SBB

Jens Forster
Lead Client Partner, Pinterest

Stefan Wirtz
Teamlead Paid Media, C&A

Tim Walter
Head of Sales Retail / eCommerce, STRÖER

Thomas Tauchner
Founder & CEO, JENTIS

Lukas Herrmann
Enterprise Account Executive, Parloa

Chantal Regier
Director Business Development, MUUUH

Uwe Richter
Director Customer Service, HSE-TV

Thomas Dirnhöfer
Teamleiter Performance Marketing, mai

Lukas Jungmann
Lead Customer Value Creation, Toom

Julia Oberndörfer
Principal Design Strategist, intive

Jasmin Assayesch
Senior Client Success Manager, bazaarvoice

Ferdinand Rimpl
Product Owner Toom App, Christian Herold

Christian Herold
Managing Director Consumer New Venture Hub, Cosnova

Marco Hochstrasser
Co-Founder & CEO, Nexoya

Jacopo Maraffino
Digital Leader, Dentsu

Berno Delius
Head of Performance Marketing, Bike-components

Steffen Kim
Senior Solution Architect & Principal Project Lead, compe10ce

Manuel Hasenstab
Director Digital Applications, Canyon Bicycles

Florian Nagel
Head of Consumer Solutions, Zwilling

Sebastian Stang
General Manager EMEA, Patrick Kinzel

Patrick Kinzel
Senior Account Executive Commerce Cloud, Patrick Stephan

Patrick Stephan
Digital Commerce, novomind

Joachim van Wahden
Digital Commerce, novomind

Sigrun Löffelholz
Leitung Marketing, Globus

Stefan Metzger
Managing Partner, KPS

Sven März
VP of Sales, actindo

Lars Müller
Director Consulting Services, CGI

Sandra Hartmann
Sales Coordinator, Bergzeit

Mathias Fiedler
CTO, minubo

Lisa Stimpel
Sales Coordinator, Bergzeit

Robert Müller
Principal Solutions Engineer EMEA, commercetools

Paul Böhme
Scrum Master und Agile Coach, eCube

Sina Schewe
Director eCommerce, closed

Hubertus Graf von Bentzel
Senior Solution Consultant, mediawave commerce

Gerhard Bastl
Director Engineering, mediawave commerce

Frank Backhaus
Leitung Online-Marketing, mai

Gernot Ortoff
Leitung Online Marketing & eCommerce, koe

Clarissa Lehner
Geschäftsführung | Co-CEO, ACL

Martyn Watkins
Vice President Client Engagement, Fluent-Commerce

Peter Robinson
Head of Channels Transformation Technology, Primark

Lukas Höft
Principal Strategic Initiatives, Etribes

Katharina Reiter
Director for Product, Design and Tech, Tarek Müller

Tarek Müller
Co-Founder & Co-CEO, ABOUT YOU

Jochen Krisch
Herausgeber exciting commerce, Dörte Kaschdailis

Dörte Kaschdailis
Managing Partner, Erik Siekmann

Erik Siekmann
CEO Digital Forward, Johannes Altmann

Johannes Altmann
Beirat K5 & Geschäftsführer, Marcel Brindöpke

Marcel Brindöpke
Co-Founder & Chief Strategy Advisor, Alexander Graf

Alexander Graf
Herausgeber, Kassenzone

Sven Rittau
Geschäftsführer, Verena Schlüpmann

Verena Schlüpmann
Geschäftsführerin, Verena Lindner

Verena Lindner
Senior Manager Programm- & Content-Entwicklung, Bella Wondra

Bella Wondra
Sales & Partner Managerin, K5