Launching a Prize-Linked Savings Program in 90 Days 2020 | American Bankers Association (ABA) | 16 April 2020 |
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| Event Date | Thu Apr 16 EDT (over 4 years ago) |
| Region | All |
Details
The war for deposits is heating up. Nearly half of all Gen Z and Millennial consumers plan to open up new deposit accounts in 2020, but 50% show no brand loyalty.
If you are looking for a way to attract this demographic and grow new deposits, Prize-Linked Savings (PLS) programs are a proven way to enhance customer engagement, drive organic growth and foster goodwill at your bank, while increasing cross-selling opportunities and long-term value. Learn how to launch your own Prize-Linked Savings Program in just 90 days.
Discussion Highlights
• Understanding the essential elements of a prize-linked savings program
• Launching a PLS program at your bank in 90 days
• Calculating the program’s return on investment
• Examining and sharing successful program case studies
Speakers
2020 Speakers
John Hackett
Co-founder, Omnetrium, Inc.
Shelly Loftin
Senior VP, Lending and Payments, American Bankers Association