|Event Date||Thu Apr 16 EDT (over 1 year ago)|
The war for deposits is heating up. Nearly half of all Gen Z and Millennial consumers plan to open up new deposit accounts in 2020, but 50% show no brand loyalty.
If you are looking for a way to attract this demographic and grow new deposits, Prize-Linked Savings (PLS) programs are a proven way to enhance customer engagement, drive organic growth and foster goodwill at your bank, while increasing cross-selling opportunities and long-term value. Learn how to launch your own Prize-Linked Savings Program in just 90 days.
• Understanding the essential elements of a prize-linked savings program
• Launching a PLS program at your bank in 90 days
• Calculating the program’s return on investment
• Examining and sharing successful program case studies
Co-founder, Omnetrium, Inc.
Senior VP, Lending and Payments, American Bankers Association