Leveraging AI in Sales 2020 | BrightTALK | 7 April 2020 |

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Sales is changing; prospects are defining more and more when, where and how they want to be sold to. However, this evolution of the relationship between sales organizations and potential customers doesn’t come without challenges. Personalizing such increasingly dynamic outreach lead-by-lead is often an insurmountable task on its own. Thankfully, artificial intelligence has become a powerful tool within effective sales organizations to automate workflows, identify warm prospects, and even nurture and outreach to leads to create meetings. Listen in as experts discuss how AI and automation have streamlined much of the modern sales process without losing that human touch. You’ll discover the tools and strategies needed to ensure your sales team can do what they do best - sell.