Mads West 2022 | Informa Connect | 14 November 2022 | JW Marriott San Antonio Hill Country Resort & Spa, 23808 Resort Pkwy, San Antonio, TX 78261, USA

Over the course of three days, discover the infinite possibilities that emerge when data science, marketing analytics, insights, and marketing executives break down silos and work together to drive bottom line impact across an organization.

Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.

All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.

What is Mads West?

Session Formats
• Collaborative Workshops - These 90-Minute interactive immersive learning sessions designed for executives and practitioners who want to immediately put the information presented at the conference into practice. In these sessions, attendees will join forces with their peers to brainstorm solutions and learn strategies to navigate the cross-industry challenges that abound in the Marketing Analytics & Data Science space.
• Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals
• Roundtable Discussions - These informal idea exchange sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with your conference peers. Discover what others are doing with data and the role it plays within their organization.

Core Topics:
• Analytics: From Web analytics to predictive, making informed business decisions is key to gaining insights and achieving a meaningful path forward.
• Martech: Capture best practices and see successful MarTech stacks that increase ROI and smartly use marketing dollars.
• Artificial Intelligence And Machine Learning: Witness cutting-edge, real-world examples of AI and ML and see how they can enhance your business’ bottom line.
• Best Practices: To get the most out of your analytics and data science it's all about the right data, tools and techniques.
• Lifecycle Marketing And Customer Journey: A consumer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value.

Who Should Attend MADS?
Professionals in:
• Analytics
• Data Science
• Marketing
• Research & Development
• Consumer Insights
• Marketing Intelligence
• Operations

2022 Speakers

Anu Sundaram
Vice President, Business Analytics, Rue Gilt Groupe

Dan Duplessis
Chief, Research and Innovation Branch, U.S. Army

EMMITT SMITH
#1 NFL Leading Rusher, 3x Super Bowl Champion, Best-Selling Author, NFL Hall of Famer & co-owner NASCAR

Dr. Poppy Crum
Neuroscientist, Technologist and Chief Scientist, Dolby Laboratories

Neil Hoyne
Chief Measurement Strategist, Google

Ronjan Sikdar
Director of Marketing Science for the Entertainment, Gaming, Tech, and Telco verticals, Meta

Sona Abaryan
Senior Manager & Retail Lead, Ekimetrics

Michael Bagalman
Vice President, Business Intelligence and Data Science, STARZ

Michelle Ballen-Griffin
Future

Scott Breitenother
Founder, Brooklyn Data Co.

Justin Burke
Senior Director of Enterprise Solutions, Pecan AI

Susan Cain
Best-Selling Author, BITTERSWEET

Ling Cui
Head of Marketing Analytics, Research and Technology, MassMutual

June Dershewitz
Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA

Abbie Ding
Head of Marketing Intelligence, Earner, U4B, and Customer Support, Uber

Stephan Gans
Chief Consumer Insights & Analytics Officer, PepsiCo.

Aarti Gupta
Head of Data and Analytics, Intuit

Serena Huang
Global Head of People Analytics, Visualization & HR Technology, PayPal

James Hunt
Principal Consultant, Vivanti

Neville Irani
Chief Revenue Officer, Ekimetrics

Amanda Jeppson
Senior Marketing Manager, Research & Insights, Fetch Rewards

Vicky Kelberer
Research & Strategy Group Manager, Vanguard Charitable

Camila Manera
Chief Data Officer, Librodepases

Joel McKelvey
Vice President of Product and Partner Marketing, Sisu

Brendan McKenna
Field Engineer, Continual

Kimberly Mosley
Executive Director, Digital Analytics Association

James Newswanger
Senior Research Manager of the Corporate Social Analytics, IBM

Pranav Patil
Marketing Science Lead, Snap

Kumaran Ponnambalam
Principal Engineer - AI, Emerging Tech & Incubation, Cisco

Ernan Roman
President, ERDM Corp

Bill Shander
LinkedIn Learning Instructor & Lecturer at University of Vermont, LinkedIn

Tania Shershin
Vice President, Growth Marketing, Expedia Group

Anmol Singh
Sales Engineer, Sisu

Dave Smith
Senior Director, Solutions, MessageGears

Brett Vanderblock
Manager, Data Science & Analytics, Classy.org

Shardul Wartikar
Vice President & Global Analytic Lead, North America, Kantar

Steve Weiss
Content Manager, Data Science & Business Analytics, LinkedIn

Chris Whitely
Sr. Director, Applied Analytics, Enterprise Business Intelligence, Comcast

Laura Wronski
Director of Research, Momentive

Liwen Xu
Product Marketing Manager, Momentive

Fan Zhang
Growth Data Science Lead, Square

Sunny Zhu
Director of Data & Analytics, Maisonette

2022 Sponsors and Partners

MARQUEE SPONSORS:
• Sisu
• Bright Data

GOLD SPONSORS:
• Continual MessageGears
• Ekimetrics

SILVER SPONSORS:
• Brandwatch
• Kantar
• Momentive
• Claravine
• ChannelMix

BRONZE SPONSORS:
• Pecan
• Vivanti

EXPO SPONSOR:
• E-Tabs

MEDIA PARTNERS:
• Data Science Central
• Digital Analytics Association
• KD Nuggets