Making a Success of Subscription Services 2019 | Financial Services Forum | 22 January 2019 | Prophet, 10 Bedford Street, London, WC2E 9HE, 10 Bedford St, London WC2E 9HE, UK
Venue
Prophet, 10 Bedford Street, London, WC2E 9HE
Prophet, 10 Bedford Street, London, WC2E 9HE, 10 Bedford St, London WC2E 9HE, UK
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| Event Date |
Tue Jan 22 GMT (almost 6 years ago)
In your timezone (EST): Tue Jan 22 3:00am - Tue Jan 22 12:00pm |
| Location |
Prophet, 10 Bedford Street, London, WC2E 9HE
10 Bedford St, London WC2E 9HE, UK |
| Region | EMEA |
Details
Amazon and Netflix have shown that subscription services can be a hit with consumers. How can banks emulate this success with fee-charging current accounts – how do we get customers to buy a banking subscription?
Is it all about account benefits and rewards: can we be more creative and improve the value-add? Where are we going wrong – is the language of “subscription”, “upgrade” and “membership” more engaging for today's consumers? Do the service offerings of fintech challengers provide any pointers?
Our expert panel looks at what we can learn from subscription models elsewhere and how to apply those lessons to banking services.
Speakers
2019 Speakers:
Gabriela Henault
Associate Partner, Prophet
Gianluca Corradi
Head of Banking, UK, Simon-Kucher & Partners
Sponsors & Partners
2019 Sponsor:
• PHPOEBUS