Marketing Analytics and Data Science West 2020 | Informa Connect | 31 March 2020 | Hotel Kabuki, 1625 Post St, San Francisco, CA 94115

Supercharge the Power of Data Science and Analytics to Deliver Business Impact
Join the New Business Power Team: Data Science, Marketing Analytics, and Insights:
Over the course of three days, discover the infinite possibilities that emerge when data science, marketing analytics, insights, and marketing executives break down silos and work together to drive bottom line impact across an organization.

Session Formats
Collaborative Workshops - These 90-Minute interactive immersive learning sessions designed for executives and practitioners who want to immediately put the information presented at the conference into practice. In these sessions, attendees will join forces with their peers to brainstorm solutions and learn strategies to navigate the cross-industry challenges that abound in the Marketing Analytics & Data Science space.
Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals.
Roundtable Discussions - These informal idea exchange sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with your conference peers. Discover what others are doing with data and the role it plays within their organization.

Core Topics
• B2B MARKETING & ANALYTICS: B2B marketing and analytics is a whole different ballgame than B2C. Understand the distinction. Get the leg up you need.
• ANALYTICS: From Web analytics to predictive, making informed business decisions is key to gaining insights and achieving a meaningful path forward.
• BUILDING TEAMS & SOURCING TALENT: Finding the right skillset in a candidate while keeping current employees' skillsets fresh is essential to building, scaling and strategizing teams. Learn the fundamentals needed for raising your dream team.
• MARTECH: Capture best practices and see successful MarTech stacks that increase ROI and smartly use marketing dollars.
• ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: Witness cutting-edge, real-world examples of AI and ML and see how they can enhance your business’ bottom line.
• LIFECYCLE MARKETING: A consumer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value.

Who Should Attend MADS?
Professionals in:
• Analytics
• Data Science
• Marketing
• Research & Development
• Consumer Insights
• Marketing Intelligence
• Operations

2020 Speakers

Avinash Kaushik
Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author

Neil Hoyne
Chief Measurement Evangelist, Google

Dr. Poppy Crum
Neuroscientist, Technologist and Chief Scientist, Dolby Laboratories

Dr. Kirk Borne
Principal Data Scientist, Data Science Fellow, and Executive Advisor, Booz Allen Hamilton

Omar Abboud
Sr. Data Scientist, Squarespace

Maria Abrar
Data Scientist, Trulioo

Yifei Bao
Head of Growth Product Analytics and Data Science, Pinterest

Scott Breitenother
Founder, Brooklyn Data Co.

Indu Chandrasekha
Director of Audience Development, WIRED

Alice Chung
Senior Manager, Genentech

Pamela Clevenger
Analytics and Science Technical Lead, Pinterest

Anindya Datta
Founder, CEO and Chairman, Mobilewalla

Patrick Dogan
Director of Business Intelligence & Advanced Analytics, Inspire Brands, the parent company of Arby’s, Buffalo Wild Wings, Jimmy John’s, Rusty Taco, and Sonic

Forrest Dougan
Data Scientist, Zillow

Tom Dougherty
Marketing Analytics Director, Life Extension

Haftan Eckholdt
Chief Data & Chief Science Officer, Understood.org

Mark Garratt
Co-Founder, in4mation insights

Matt Goodwin
Ph.D., Adjunct Professor and Sr. Director, Northeastern University/Anodot

Daniel Gremmell
VP, Data Science, Policygenius

Turner Gutmann
Manager of Product Management - Customer Data, Nordstrom

Vijay Jayanti
Global Head of Marketing Sciences, WhatsApp, a Facebook Company

Wenjun Ke
Senior Data Science Manager, Vrbo, Expedia Group

Raunak Kumar
Marketing Analytics Team Lead, Atlassian

David Lai
Manager of Organizational Performance, The Trevor Project

Cherry Lin
Marketing Analytics Director, Grove Collaborative

Trina Maitra
Sr. Data Scientist, Rue Gilt Groupe

Lacey Miyazaki
Americas Insights Manager, Marketing Solutions, LinkedIn

James Newswanger
Senior Research Manager, IBM

Douglas Pestana
Manager of Data Science, Life Extension

Kumaran Ponnambalam
Data Science and Analytics Leader, Cisco

Barton Poulson
Founder, datalab.cc

Ernan Roman
President, ERDM Corp

Niranjan Shetty
Data Scientist, Pinterest

Anu Sundaram
Director - Business Analytics, Rue La La

Harrison Tang
CEO and Co-Founder, Spokeo

Michelle Vangel
VP, Global Strategy & Insights, Brandwatch

Mario Vinasco
Former Data Science and Optimization - Marketing Analytics, Uber

Chris Whitely
Sr. Director, Applied Analytics, Enterprise Business Intelligence, Comcast/Freewheel

Lilei Xu
Data Science Manager, Growth and Traffic, Airbnb

Fei Yang
CEO and Founder, MarTechApe

Chloe Yuyuan Liu
Head Of Analytics, The Athletic

Julia Zhang
Head of Growth, Himalaya

2020 Sponsors and Partners

SPONSORS
• Anodot
• Brandwatch
• in4mation insights
• Kantar
• Mobilewalla
• Outlier
• Zignal Labs

MEDIA PARTNERS
• Big Data Group
• Chief Data Officer
• CIO Review
• CTOvision.com
• Data Science Central
• The Data Incubator
• Digital Analytics Association
• Inside Big Data
• KD Nuggets
• MarTechApe
• Martech Outlook
• MyTechMag