Marketing Council Meeting Spring 2020 | Manufacturers Alliance for Productivity and Innovation (MAPI) | 5 May 2020 | Loews Royal Pacific Resort at Universal Orlando, 6300 Hollywood Way, Orlando, FL 32819, USA

The MAPI Marketing Council provides a roundtable forum for senior marketing leaders to share best practices on issues such as voice of the customer, segmentation, marketing automation, B2B social media, and commercial excellence. Our semi-annual meetings focus on roundtable dialogue among peers from leading B2B manufacturers.

If you have a compelling story on one of these or another topic, let us know. Our sessions thrive when members like you share best practices, lessons learned, and critical questions or pressure test current concepts – in essence, set the stage for dynamic discussion with or without that chart deck!

Who should attend?
Attendees are typically members of the MAPI Marketing Council. If you’re a member and can’t attend, please contact us about having a senior member of your team attend in your place. If you’re not a member but are interested in attending, please let us know. All attendees must work for a manufacturing company or industrial distributor. The program knowledge level is advanced (appropriate for executives with 10+ years’ industry experience). No advanced preparation is required and there are no additional prerequisites.

What makes MAPI council meetings different?
• Roundtable discussions: Rich dialogue on the issues you care about, moderated to keep discussions focused on the “so what.”
• Peer to peer sharing: There are no talking heads. Almost all of the content is delivered by your peers at global manufacturers, sharing experiences candidly.
• No death by PowerPoint: While our presenters deliver outstanding content, we schedule ample time for interaction and Q&A, so that you can dig deep on the topics that matter.
• No pitches: Our council meetings are not sponsored, and there are no sales pitches. None.
• Balance of strategy and utility: Our council meetings deliver great content around strategy and peer-tested frameworks for putting those strategies into action.