Marketing Directors Forum 2018 | Indiana Bankers Association (IBA) | 27 February 2018 | IBA Center for Professional Development, 8425 Woodfield Crossing Boulevard, Suite 155E Indianapolis, 46240

An Investment in Your Bank’s Future.

This Marketing Directors Forum will provide a platform and opportunity for Marketing and Retail staff to exchange ideas freely, dissect problems and discuss important issues with peers. You do not want to miss this opportunity.

Benefits of the Forum:
• Improve your effectiveness as Marketing Director in the banking sector.
• Discuss current industry trends and challenges experienced by other marketing professionals.
• Review a wide-range of developments that affect bank marketing: strategies, tactics and results.
• Identify and discuss ways to “do more with less” given budget and staff pressures.
• Obtain access to highly respected industry experts.
• Grow professionally as well as personally.
• Discuss with peers what works and what doesn’t.

How the Forum Works:
• IBA will organize the forum based on bank size and market to ensure that participants have as much in common as possible without being competitors.
• The group will be small - no more than 15 participants.
• The Forum will meet three times during the year.
• Eight to 10 topics will be discussed at each session; participants are strongly encouraged to suggest agenda topics of interest.
• Forum participants get the benefit of working with expert consultants on a cost-saving basis.
• A binder based on Forum topics is compiled for each group member.

Topics:
While much of the discussion will be based on what YOU, the members of the Forum want to cover, here are just some of the topics that we’ve heard are on the radar screens of today’s bank marketing professional.
• Social media strategies and managing compliance.
• Online advertising and search visibility.
• Blogging and content creation strategies.
• EMV debit card conversions.
• Cross-media brand management.
• Low cost deposit acquisition.
• Onboarding programs for new customers..
• Reboarding existing customers – retention and relationship growth.
• Elimination of free checking or replacement with fee-based account option.
• Real estate loan volume migrating from refinance market to purchase market.
• Competing with rewards-style, high interest checking accounts.
• Introducing rewards programs for debit cards.
• Retention of top loan customers.
• Effective commercial business development programs.
• Email marketing and customer education.

2018 Speaker

Eric Cook
Digital marketer and public speaker / Banking and fintech space