Marketing for Healthcare Providers 2020 | American Marketing Association | 1 April 2020 | American Marketing Association Global Support Center, 130 E Randolph St, Chicago, IL 60601, USA

What to Expect?
This two-day training event covers an omni-channel approach to service line patient acquisition, systemwide brand activation, primary care physician patient recruitment and other core provider programs. We’ll explore how these programs can impact business results for hospitals, clinics, retail locations and other provider channels. Learn how to use data and information to develop customer insights that will serve as the foundation for your marketing strategy. Attendees will be given worksheets and exercises to help build their marketing programs with measurable results.

Objectives:
• Understand the key drivers to convert consumers into patients.
• Learn how to distill insights – aha! moments – from data and information to create a connection with patients to choose a PCP, sign up for screenings, come in for evaluations and other consumer healthcare events.
• See what content appeals to consumers across service lines and learn how to design effective UX and UI to help them choose you.
• Understand the customer journey across awareness, acquisition, engagement, service and loyalty.
• Learn how do you build and deliver an omnichannel campaign to create a consistent customer experience.
• Know what’s important to measure in your campaigns and how you can track the ultimate KPI – revenue.

Who Should Attend?
Marketing leaders in any healthcare provider organization (private, public, nonprofit, hospital systems, general and specialty clinics, retail pharmacy clinics) who are either directly responsible for or have heavy influence over developing strategy for patient acquisition and branding should attend this program. The process, tools and exercises covered in this session will help define campaigns for entire organizations and individual service lines. Marketing communications leaders will get a solid understanding of execution in an omni-channel environment and how to measure positioning effectiveness.

2020 Speakers

Shane Johnston
Vice President, Integrated Marketing Strategy, Healthgrades

Jack Vance
Vice President, Digital Marketing and Analytics, Healthgrades