Marketing for Non-Marketers | Marcus Evans | 17 October 2017 | NBC Tower, 455 Cityfront Plaza Dr, Chicago, IL 60611, USA

Marketing – it’s all about giving consideration to consumers’ views in the company strategy. Each department must orient its activity toward creating value for customers. This underlying role of marketing implies relations with each entity or department. The purpose of this training course is to allow non-marketers to become more familiar with the basics of marketing to incorporate it in their daily decisions. This will not only improve communication and understanding between the marketing department and all other departments, but also improve the quality of service and products offered to consumers.

Key Topics:
• Understanding your organization’s marketing strategy
• Developing a foundation for building strong value propositions
• Establishing Internal Relationships
• Selling Techniques: Research, Storytelling, Responding to Objections
• Marketing Best Practices

Previous Attendees Include:
• Chief Marketing Officer
• Director of Marketing
• VP of Research & Development
• Director of Research & Development
• Research Director
• Market Research Director
• Director of Finance
• Director of Sales

Michael Fruhling
Founder and CEO
BFS Innovations, Inc