Marketing Operations Day 2024 | Association of National Advertisers (ANA) | 22 January 2024 | Virtual Event
Venue
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| Event Date |
Tue Jan 23 UTC (11 months ago)
In your timezone (EST): Mon Jan 22 7:00pm - Mon Jan 22 7:00pm |
| Location | Virtual Event |
| Region | All |
Details
Marketing Operations (MOPs) focuses on the foundation of an organization’s overall marketing strategy and operations. A convergence of people, process, and technology, MOPs is the essential center of excellence that allows organizations to not only meet the marketing challenges of today, but position brands to address evolving consumer behavior in the future. Marketing Operations Day focuses on how effective MOPs teams are created, operate, and deliver greater business growth, including their role in strategic decision making for key marketing strategies.
Speakers
2024 Speakers
Peter Kenigsberg
Director, Brand & Media, ANA
Janna Ducich
SVP, Marketing Planning and Operations, AT&T
Andrew Kirk
Executive Director of Marketing Operations, CVS Health
Hermann Hassenstein
Senior Head of Marketing Operations, Global Marketing, PUMA
Nicole Kane
Vice President, Media and Marketing Transformation, Bimbo Bakeries USA
Olivia Nadler
Vice President, Marketing Operations, Tenet Healthcare
Sponsors & Partners
2024 Partners
• A+E Networks
• Sxm-Media
• Dentsu
• Direct Tv Advertising
• Disney Advertising Sales
• Meredith
• Google
• Meta
• MNTN
• Pinterest
• United States Postal Service
• Walmart