Marketing Roundtable 2019 | Callahan & Associates | 16 September 2019 | Kimpton Lorien Hotel & Spa, 1600 King St, Alexandria, VA 22314, USA

We know there are a lot of events you can attend throughout the year. But our Roundtables are really like no other. If you register now to join your peers in Washington, DC, you’ll join a network of 15-20 marketing executives for a day and a half of collaboration, idea sharing, problem-solving, and networking … and you’ll leave the Roundtable with new contacts, actionable ideas, and strategies you can take back and implement at your credit union.

What Are Marketing Executives Talking About?
• Where does marketing fit in your credit unions org. chart? How is it organized (by product? Channel? Function?)
• What channels are generating new member growth?
• Are you engaged in social listening and review/reputation management?
• What does your credit unions digital strategy look like? How does it align to the overall member experience?
• Does your marketing team have a business intelligence component? How are you use data to cross-sell current members and generate new ones?
• What KPIs do you measure and report?
• Are you considering entering new markets? How do you think about this opportunity and how to you build brand awareness?
• Other topics including in-house vs. agency, SEO, member experience, coordinating with retail, member onboarding, budget allocation, content marketing, video marketing, SMS alerts, loan and product demand generation, marketing automation, CRM, and other topics relevant to you and your credit union.

Who Should Attend?

This Roundtable is for exclusively for credit unions who have purchased a subscription that includes access to our Roundtables and are greater than $200M in assets. There is no registration fee to join us if you meet that criteria.

This roundtable is intended for the senior-most marketing executive at your credit union. But, we know each credit union is unique. Titles are different and due to varying roles and responsibilities it might make more sense for someone else to attend