Marketing’s New Directive: Do the Right Amount of Less, and Achieve Profitable Growth 2023 | Gartner | 7 June 2023 | Virtual Event

Marketing continues to be stuck in a “cycle of more” that involves technology investments, expanding operational remits, and an unrealistic focus on customer obsession. It is time for chief marketing officers to narrow their focus. It is not a question of doing less, but rather focusing on fewer big initiatives to bring more value to the enterprise. Join this complimentary marketing webinar to get strategies that chief marketing officers should use to determine more effectively where to focus their resources and investments, so they can expand marketing’s influence, improve customer engagement, and evolve the marketing function itself. Plus, we will highlight the latest research revealed at Gartner Marketing Symposium/Xpo, and you will hear from current and former chief marketing officers on what they do to focus on the right initiatives and assert more influence on business growth.

• Determine where and how to break marketing’s ‘cycle of more’
• Get the latest insights revealed at Gartner Marketing Symposium/Xpo
• Hear from current and former marketing leaders on how they expand marketing’s influence

2023 Speakers

Carlos Guerrero
Vice President, Advisory, Gartner

Lizzy Foo Kune
Vice President Analyst, Gartner