Media Trends for (2024): Making the Most out Of Your Data with Clean Rooms & Ai 2024 | Snowflake | 8 February 2024 | Webinar
Venue
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| Event Date |
Thu Feb 8 PST (10 months ago)
In your timezone (EST): Thu Feb 8 3:00am - Thu Feb 8 3:00am |
| Location | Webinar |
| Region | Americas |
Details
2023 saw many changes in advertising, media and entertainment, especially with the rise of Generative AI and LLMs. And 2024 is shaping up to be no less transformational. GenAI and LLMs will integrate into day-to-day workstreams. Data collaboration and clean rooms will move from a “nice to have” to a “need to have.” And commerce media—from major retailers to travel providers and financial institutions—is expected to accelerate throughout the new year.
You’ll find out:
• How advancements in generative AI can take your data strategy to the next level
• Essential changes in data clean rooms and data collaboration you need to be leveraging
• What data tools and technologies you need to thrive in a post-cookie world
Speakers
2024 Speakers
Erin Foxworthy
Industry Principal, Snowflake
Adrian Bolosan
Industry Principal, Media & Entertainment, Snowflake
David Wells
Industry Principal, Snowflake