MediaPost Digital Out of Home Insider Summit 2023 | MediaPost | 4 October 2023 | The Otis Hotel Austin, Autograph Collection, 1901 San Antonio St, Austin, Texas, 78705

From connected billboards to gas pumps, EV charging kiosks to screens in and atop taxis, marketers have endless options to engage consumers when they are away from home and have eyes up from their personal devices. But as the DOOH footprint and tech capabilities spread across IRL, media buyers and planners need a map. Where and how can this intriguing new channel add to a brand's overall plan? Fill gaps in audience, reach, and holes in the funnel, coverage? How is it like (and unlike) the digital and programmatic channels it promises to bring into real life and real time OOH engagements with your consumers?
At the second event of Home Insider Summit we bring the early adopters in to trade learnings, cases and insights about where DOOH fits into the media plan, how champions of the format are selling the idea to peers, and what ROAS brands are seeing here.
Topics covered over the 3-days will include:
• The opportunities in emerging DOOH Inventory
• Integration with the Overall Media Plan
• Agile Marketing
• Programmatic Buying
• Testing in Different Markets
• Measurement
• Selling DOOH Internally
• Social Media Engaging and Driving the DOOH Channel
At the Fall summit we will continue exploring the DOOH landscape. Brands and media planners will share what they have learned so far from this new opportunity and what they expect going forward to 2024.
About this summits
The summit bring together the brightest minds in media, marketing and advertising to share leading-edge information and experiences in a think-tank environment. The 3-day format provides ample opportunity for practitioners to collaborate and share best practices while exploring new technologies, strategies and tactics that drive effective, in this case, Digital OOH campaigns in a variety of activation environments.
For the Summit we bring in 85 top practitioners with over half the group comprised of leading Brand Marketers and Ad Agency buyers responsible for marketing strategies for their companies and clients to network, debate and shape the DOOH channel. Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful.
Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.
The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

2023 Speakers

Stacy Fairbanks
Kia America, National Manager of Media

Alex Meza
Kelly Scott Madison, Associate Director, Out of Home

Brian Rappaport
Quan Media Group, Founder/CEO

Danielle Rind
Talon Outdoor, VP, Digital Solutions

Janina Santillan
AdoreMe, Director of Brand and Social Media

Kristy Schlepp
Outdoor Nation, CEO

Melanie Travis
Andie Swim, CEO

Marc Bartholomew
dentsu media, SVP of Out of Home

Gina Sisk
Bridgeton Foods, Media Director

Steve Smith
MediaPost, VP, Editorial Director, Events

Ly Tran
Stiletto Collective, Founder & CEO

2023 Sponsors

TITLE SPONSOR:
• Atmosphere

SPEAKERS:
• Captify
• Lamar
• VistarMedia
• Volta
• AisleWorx
• ChargeFuze
• GroceryTV
• Loop