More Than a Trend: The Future of Word-of-Mouth Marketing 2020 | American Marketing Association | 30 January 2020 |
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| Event Date | Thu Jan 30 EST (almost 5 years ago) |
| Region | All |
Details
As we kick off 2020, it’s time to reevaluate some of the marketing trends from the past decade. Many are decreasing in effectiveness and some require hefty investments with rough roads to ROI.
The opposite is true for word-of-mouth marketing, which makes it a very appealing alternative for driving a high volume of qualified leads and eye-opening ROI numbers. In fact, almost 75% of consumers identify word-of-mouth as a key influencer in their purchasing decision.
So how can marketers level up their strategies this year? In this webinar, we’ll share
• The value of integrating word-of-mouth into your overall marketing strategy
• Top trends and best practices for B2B companies and consumer brands
• How to scale this customer acquisition channel
Speakers
2020 Speakers
Mara Willemin
Enterprise Solutions Director, Ambassador, now part of Intrado
Amity Kapadia
Content Marketing Director, Ambassador, now part of Intrado
Erika Ward
Affiliate Marketing Coordinator, Bump Boxes
Sponsors & Partners
2020 Sponsor
• Ambassador