Mumbrella MSIX 2021 | Mumbrella | TBA

Did you know there’s a right way to do marketing? It’s called evidence-based marketing and its the foundation for marketing sciences. There’s only one conference dedicated to the right way to do marketing (and advertising and media and creativity) in Australia – and it’s called Marketing Sciences Ideas Xchange. Now in its 6th year this is a conference to not miss. MSIX explores the intersection of marketing, behavioural science, creativity, and everything in between. The day interrogates the state of the market around us through an unflinching, evidence-based lens.

With speakers from a diverse range of industries, this is a conference for everyone within research, marketing, media, advertising, data and communications who have an appetite to do marketing the right way.

This year’s conference will cover the key areas of data science and its complicated relationship with causality, the rise of the social experiment as mass entertainment and an exploration of why the ad industry is so reticent to change its approach to finding ‘the big idea’. Be there and be square.

2021 Speakers

FEATURED SPEAKERS:

Alyse Sue
Software Engineer, PALO IT & Advisory Board, SingularityU Australia

Andy Ford
Head of Marketing Science, ANZ, Facebook

Dan Monheit
Co-Founder & Strategy Director, Hardhat

Ben Welsh
Chief Creative Officer, DDB Australia

SPEAKERS:

Adam Ferrier
Consumer Psychologist, Thinkerbell

Alison Tilling
Chief Strategy Officer AU-NZ, ​​​​​​​VMLY&R

Alyse Sue
Software Engineer, PALO IT & Advisory Board, SingularityU Australia

Andy Ford
Head of Marketing Science, ANZ, Facebook

Antony Giorgione
Freelance Creative

Ben Welsh
Chief Creative Officer, DDB Australia

Damian Madden
Founder & Creative Technologist, Artech Exploration

Dan Monheit
Co-Founder & Strategy Director, Hardhat

Dr Rory Gallagher
Managing Director, Australia & Asia-Pacific, Behavioural Insights Team

Dr Seyed Lajevardi
Chief Technology Officer, Mutiny

Henry Innis
Founder, Mutiny

Karen Ferry
Creative Director

Ken Roberts
Group Chief Executive Officer & Founder, Forethought


Leif Stromnes
Managing Director, Strategy & Innovation, Ddb Australia

Professor Gayle Kerr
School Of Advertising, Marketing & Public Relations, Queensland University Of Technology

Russel Howcroft
Partner & Chief Creative Officer, PwC

Stuart Gregor
Co-Founder & Trade Director, Four Pillars Gin

Ujwal Kayande
Professor of Marketing & Founding Director, Centre for Business Analytics

2021 Sponsors

SPONSOR:
• THE HALLWAY

SUPPORTERS:
• Thinkerbell
• UnLtd