Omnichannel Marketing Trends 2024 2023 | Mintel | 6 November 2023 | Webinar
Venue
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| Event Date |
Tue Nov 7 UTC (about 1 year ago)
In your timezone (EST): Mon Nov 6 7:00pm - Mon Nov 6 7:00pm |
| Location | Webinar |
| Region | All |
Details
Join and explore how marketers can break through the noise with revitalized marketing strategies that call on pre-digital tactics, disrupt linear funnel thinking, and demonstrate a true commitment to action. After years of marketing campaigns focused on hyper-targeting, promotions, and conversion, the pendulum will swing back in time. Digital natives and their predecessors are facing hyper-fatigue online and are looking for brands to refresh conversations by putting a modern twist on the pre-digital brand playbook. Consumer interest in pre-social media brand identity and affinity for nostalgic marketing tactics is skyrocketing, especially for consumers who didn’t experience this wave of marketing the first time around. Expect a focus on big branding moments such as the rebirth of mascots, vintage product collections, merchandising, and reimagined jingles.
Speakers
2023 Speakers
Nicole Bond
Associate Director of Marketing Strategy Comperemedia, Mintel
Kaitlin Ceckowski
Associate Director Marketing Intelligence, Mintel