Out With The New, In With The Old: The Ageing Population as a Driver for Change 2019 | Financial Services Forum | 5 February 2019 | Instinctif Partners, 65 Gresham St, London EC2V 7NQ, UK
Venue
Instinctif Partners
Instinctif Partners, 65 Gresham St, London EC2V 7NQ, UK
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date |
Tue Feb 5 GMT (almost 6 years ago)
In your timezone (EST): Tue Feb 5 3:00am - Tue Feb 5 12:00pm |
| Location |
Instinctif Partners
65 Gresham St, London EC2V 7NQ, UK |
| Region | EMEA |
Details
Endless talk of disruption and digitisation can give the impression of a financial services sector obsessed with the ‘new’.
But while millennials and their post-2008 world view are often portrayed as a primary driver for change, are businesses and brand communications showing sufficient care and attention to their elders?
Older consumers are not just the fastest growing segment of the UK population; research suggests they also have the greatest distrust and cynicism about financial services and the weakest sense of loyalty.
While many baby boomers imagine an online-only future for the sector, barely one in ten say the communications they receive from firms make them feel confident in their financial decisions, compared to one in five 18-37-year-olds.
We dig beneath the generational stereotypes and consider how financial services businesses can communicate better with consumers who don’t want to be defined by their age, but whose attitudes have been fundamentally shaped by years of boom and bust accompanied by bold – and sometimes broken – brand promises.
Speakers
2019 Speakers:
Andy Lane
Partner, Instincitf
Sponsors & Partners
2019 Sponsors:
• REaD Group
• Brandworkz
• CAF
• Libertine
• Kurtosys Systems
• Seismic
• Kantar
• Living Group
• Jaywing
• MESH Experience
• Royal Mail MarketReach
• VoiceNotes
• Hootsuite
• King & Tuke
• Fiducial Communications Ltd
• Asset.TV
• Aprimo
• ComPeer
• Prophet
• The Fintech Times
• Sales Kinetics
• LoveLetters Publishing
• Simon-Kucher & Partners
• Rostrum
• Qubit
• Legal & General Surveying Services
• Idio
• Hearsay Social
• Publicis.Sapient
• Cognito
• Fin International
• Oracle
• Thunderhead
• Copylab
• Charterhouse Research
• Opinium Research
• NS&I
• Clientship
• Carter Murray
• Capital Position
• Sky AdSmart
• Mintel
• Phoebus Software
• myhomemove
• Mortgage Brain
• Mortgage Advice Bureau
• Accudelta
• AML Group
• Cello Signal