Paid Acquisition Strategy for 2021 and Beyond | Canadian Marketing Association (CMA) | 13 April 2021 | Online

You're investing in paid social, paid search, affiliate marketing, SEO and more. Your vendors are telling you you're getting great brand reach and are making tons of money. But how can you be sure?

In this hands-on intermediate level session you will learn which channels are working for you (organic, paid, social, referral, email, etc.) which aren't, and how to make educated decisions around where to allocate your budget. We'll cover some best practices based on measurable goals, where your prospects are on their journey, and truly understanding what is working for them, and what isn't.

You Will Learn:

• How to navigate analytics in a way that's easy to understand
• How to use analytics to evaluate performance by channel
• Search and social paid acquisition strategies
• Paid social messaging best practices

You Will Benefit From:

• Knowing who is coming to your site, what they are doing there, and some ideas around why they are leaving before they should
• An understanding of the benefits of speaking to the right people at the right time to help them on the journey to purchase
• Knowing how to unlock the value of your un-subscribes in ways you may not have heard before

Who Should Attend?

Marketers with a basic knowledge of digital acquisition, and access to an analytics account so you can do your own research after the fact with what you learn.

2021 Sponsors

MAJOR SPONSORS:
• BMMO
• Canada Post
• CIBC
• Environics
• Sales Force
• Scotiabank
• TD Bank Financial Group