Pharma Customer Engagement Europe 2023 | Reuters Events | 8 November 2023 | Novotel London West , 1 Shortlands Hammersmith International Ctre, London W6 8DR, UK

The event is bringing together commercial, marketing and medical leaders will share tactical case studies about how they’re de-siloing investments, collectively integrating tools, intrinsically aligning across customer-facing functions and embedding AI to transform data into quality insights that will ultimately take your HCP relationships from strength to strength. Deliver enduring behaviour change with agile, personalised engagement.

Why you should attend:
• Cultivate Collaboration: Dissolve internal silos and champion cross-functional collaboration between commercial and medical to create a cohesive workforce, diversify skillsets and provide a streamlined, seamless and personalized customer journey.
• Optimize Omnichannel: Identify channels and expand on touchpoints to engage with customers when and where they want to be reached through meaningful connections to create a personalized CX
• Elevate Content Delivery: Educate HCPs with value-driven content on both a local and global scale accelerated by purposeful and aligned KPI’s
• Streamline Data Synthesis: Maintain competitor advantage by leveraging AI and machine learning to translate fragmented data into valuable, digestible HCP insights that will enable agility and support real-time, data-backed decisions

2023 Speakers

Josh Neiman
SVP, Chief Commercial Officer - North America and Europe, BeiGene

Danie du Plessis
EVP, Medical Affairs, Kyowa Kirin

Ricardo Jorge Castrillo Pelaz
Chief Commercial Officer, Ferrer

Florent Edouard
SVP, Global Head of Commercial Excellence, Grünenthal

Diana Placido
VP, Region Europe, Pharma Commercial Tech and Digital, GSK

Andrew Binns
Head, Digital and Innovation, AstraZeneca

Michael Elliott
VP, Medical Affairs, Europe, Canada and Australasia, Gilead Sciences

Philip Pisa
Head, Digital Marketing and Innovation, Roche

Mykola Melnyk
VP, Head of Commercial Excellence, Greater China, Sanofi

Martina Dempsey
VP, Commercial Strategy and Operations, Astellas Pharma

Alexander Frenzel
Multi-Channel Marketing Lead, Global Business Franchise Fertility, Merck

Kimberly Friedrichs
Digital Customer Engagement Lead, Roche

Troels S Sørensen
Global Head Field Medical and Target Population Outputs (TPOs), Novartis

Mostafa Taha
VP, Global Business Transformation, Merck Healthcare

Sarah Christensen
Nordic Digital Director, Novartis

Dan Atkins
VP, Digital Innovation, Shionogi

Marta Travieso
Director, Global Customer Capabilities - Global Service Center, Amgen

Matt Moore
Head of Digital Platform Excellence, AstraZeneca

Philippe Pinton
SVP, Global Head, Clinical and Translational Sciences, Ferring

Nick Lagan
Head, Global Omnichannel Operations, Grünenthal

Zehra Erenkus
Global Data Science Lead and Analytics Translator, Bayer

Ufuk Balci
Omnichannel Excellence Team Leader, Boehringer Ingelheim

Mutlu Gunenc
Director, Digital Strategy and Innovation, Beigene

Toni Buron Vidal
Regional Medical Head of Europe, Novartis

Haider Alleg
General Partner, Allegory Capital

Neeraj Goel Mittal
Global Head of Data, Analytics & AI (ViiV Healthcare), Senior Director, GSK

Steve Bloodworth
Senior Director, Digital Marketing Technology Adoption, AstraZeneca

Oana Butu
Global eHealth Lead, A:CARE Lead, Abbott

Tarang Agrawal
Next Generation Customer Experience, Senior Lead | Nordics, Takeda

Matt Titus
Chief Revenue Officer, conversationHEALTH

Justus Le Roy
Director Digital Marketing & Engagement Strategy, Europe, Incyte Biosciences

Mike Taylor
Head of Data Insights, Digital Science

Teodor Burtea
Global Medical Director, Ferring

Mathieu Gilbert
VP, Strategic Projects, Novo Nordisk

Thyago Ohana
Digital Strategy and Capabilities Lead (Immunology/EU), UCB

Jarka Bloemberg
Manager, Global Sales and Marketing, European Association of Urology

Michelle Melka
Director, Global Product Strategy, Digital Transformation, Biomarin

Patrick Markt-Niederreiter
VP, Digital Excellence, Daiichi Sankyo

Dr. Mussa Arvani, MD, MBA
Head of Medical Science Liaison, Sanofi

Rodney Smith
VP, Global Oncology Medical Affairs Franchise Head, Daiichi Sankyo

Ignacio Huesa
Global Executive Director, Customer Data Strategy & Governance, Novartis

Ben Myall
CEO, Everybody

Rich Cooper
CEO, Datapharm

Eliot Morton
Client Services Director, Datapharm

Alena Sohn
Commercial Operations Manager, Bayer

Sita Fernández Botero
Associate Director Country CX and Field Engagement, Novartis

Daniela Seixas
Founder and CEO, Tonic App

Mira Nebbache
Global Digital Product Owner – Head of Digital Engagement, Sanofi

Catarina Santos
Executive Director Launch Medical Europe, Novartis

Camilla Steinby
Head, Global Pain Unit, Orion Corporation

Frances Tulley
Head of Innovation & Business Excellence & NF1 Franchise Lead, Alexion, AstraZeneca Rare Disease

Davidek Herron
Head of Digital Engagements, Roche

Mark Taylor
Partner, Customer and Growth, EY

David Kelaher
Chief Medical Officer, Pharmaspectra, an IQVIA business

Callum Golds
Strategic Alliances & Partnership Director, Treasure Data

Alex Muller
VP, Head of Data-Driven Marketing & Consultancy Services (EU), SOLVE(D)

Giles Hall
Director of Sales, Acxiom

Hemant Shetty
Team Lead Customer Experience HP RCV, Boehringer Ingelheim

Belén Álvarez
Senior Director, Client Strategy Lead, Within3

Phil Matton
VP, Strategy & Business Transformation, Bionical

Haider Alleg
General Partner, Allegory Capital

Kamla Jassal
VP, Business Partnerships, Within3

2023 Sponsors

GLOBAL SPONSOR:
• Within3

PLATINUM SPONSORS:
• Alexion, AstraZeneca Rare Disease
• Cognizant
• conversationHEALTH
• Informatica
• Bionical

GOLD SPONSORS:
• Acxiom
• Digital Science
• Everybody
• Pharmaspectra
• Tonic App
• EY

SUPPORTING SPONSOR:
• Datapharm

EXHIBITORS:
• Wolters Kluwer
• M3 Ltd
• Hyntelo
• Branding Science
• Domo