Planning Guides 2024 For B2B Marketing Leaders 2023 | Forrester Research, Inc. | 21 August 2023 | Webinar

While some B2B marketers have budget optimism for 2024, they’re under intense scrutiny to drive business growth and revenue with their marketing spend.

Our annual planning research reveals that it’s time for B2B marketing leaders to ditch their legacy planning assumptions and make bold, decisive moves with their marketing spend. When they do, they’ll create predictable revenue growth opportunities for the business.

Join us for this live webinar to learn how you can put Forrester’s 2024 annual planning research to work to drive growth in unpredictable times. Our analysts will reveal where B2B marketers should invest, divest, and experiment in 2024 to drive motion across the customer lifecycle — and meet increasing marketing expectations. Reserve your webinar seat to learn how you can put Forrester’s 2024 annual planning research to align your B2B marketing planning for success.

Attend So You Can:

• Master where to focus your initiatives to support growth.
• Place your bets wisely in an uncertain market.
• Identify and address the challenges that are preventing you from achieving your growth goals.
• Develop a roadmap for sustainable growth that will withstand the test of time.

What’s In It For You?

• Research-based insights to help you align your 2024 B2B marketing annual planning.
• Live Q&A with analysts to get your questions answered.
• A copy of Forrester 2024 Planning Guide for B2B marketing executives when you attend.

2023 Speakers

Lori Wizdo
VP, Principal Analyst

Rani Salehi
Principal Analyst