PR+ FORUM 2025 | InterForum | 11 February 2025 | Forest Safmar, Lesnaya Ulitsa, 15, Moscow, Russia, 125047

Gather the maximum amount of useful information from leading industry experts. We will discuss the most relevant trends, cases and strategies in the PR sphere. Join us to gain new knowledge and invaluable experience.

Why you should attend:
• B2B day: PR in the B2B sphere
Will help you master the specifics of PR for businesses focused on other companies. You will learn how to effectively position a brand, generate leads and build trust with key partners and clients in the B2B segment. Get practical tools and strategies that you can immediately apply in your work.
• PR 2025: Current Trends and Further Development Prospects
Explore key areas of PR development in Russia and the world, and learn how to adapt your strategies to changing realities. You will receive forecasts from leading experts and will be able to prepare for the challenges and opportunities that await PR specialists in the coming years.
• SMM in PR: what works in the new reality
You will learn how to create engaging content, work with new platforms and tools, and measure the effectiveness of SMM campaigns in PR. Get practical advice and case studies from experts to optimize your SMM efforts and achieve PR goals / you will acquire practical knowledge and skills in creating and implementing effective SMM strategies in PR, including content development, using social networks and measuring the effectiveness of campaigns. You will learn how to use new SMM tools and formats to achieve business goals and build relationships with the audience. This will allow you to improve your skills and knowledge in the field of SMM and use them to improve the results of your PR campaigns.
• PR tool box 2025: solutions for modern communications
Experts will present cutting-edge PR tools and technologies that will help optimize communications in 2025. Participants will learn about the latest platforms for media monitoring, data analysis, reputation management, and automation of PR processes, and will also receive practical advice on choosing and implementing PR solutions.
• Efficiency and optimization in PR
You will gain knowledge and skills to measure and optimize the effectiveness of your PR campaigns, including developing key performance indicators (KPIs), analyzing results, and adjusting strategies. You will learn how to use data and analytics to make informed decisions and improve the results of your communications efforts.
• PR and Media in 2025: Changes in the Media Landscape
How are media evolving and PR strategies adapting to new realities? You will learn about trends in media communications, new content formats and tools for working with journalists, and also receive practical advice on effective interaction with the media in 2025.
• Anti-crisis communications
How to develop anti-crisis strategies, interact with the media and the public, and minimize negative consequences for business? Get practical tools and cases that will help you act confidently in a crisis.
• Personnel, intracom and ESG
Participants will learn how to attract and retain talent, build effective internal corporate communications, and integrate ESG principles into PR strategies. They will receive practical tools and cases that will help create a company that is attractive to employees and the public.
• Forum videos - don't miss anything
You will get access to all video materials of the forum absolutely free of charge. Recordings of speakers' speeches will be available after the event with their permission. Don't miss a single important moment. All valuable knowledge will stay with you!
• Your professional community
The forum is not only about speeches, but also about live communication with colleagues. Behind the scenes, you will be able to discuss current issues, what remains behind the scenes, learn insider information and establish useful contacts. You will also receive gifts from partners, lotteries and other pleasant surprises.

2025 Speakers

Ilya Zhitomirsky
Director of Communications and Public Relations, ChEMK Group

Victoria Vasilyeva
Director of Public Relations Department, Pole

Irina Gushchina
Head of External Communications Department in Russia and Eurasia, AstraZeneca

Nadezhda Zhukovskaya
PR Director, Medialogy

Lyudmila Semushina
PR Director, Inventive Retail Group

Julia Veseneva
Director of External Relations, Johnson & Johnson Innovative Medicine Russia and CIS

Indira Salimgarayeva
Communications Manager Production System, SIBUR

Sergey Denisenko
Head of PR Department, VseInstrumenty.ru

Ekaterina Samorodova
PR Director, GC FSK

Maria Kelembet
Executive Director of Corporate Relations, Cyanogen

Julia Deeva
Head of Public Relations, Pole

Anastasia Zhuravleva
Deputy General Director for External Communications, Railway Systems KZ