Privacy Essentials for Marketers 2020 | Canadian Marketing Association (CMA) | 18 November 2020 | Virtual Event

Join marketing professionals, privacy experts and compliance practitioners for a half-day workshop on Canadian privacy essentials.

Following a briefing by a leading Canadian privacy expert, you will work in a small group with the guidance of an expert facilitator to tackle real-world privacy case studies, and develop solutions to frequently encountered and challenging situations such as:
• Obtaining meaningful consent
• GDPR considerations for Canadian organizations
• Publicly available information requirements
• Mandatory data breach regulations
• Third-party data processing requirements

You Will Learn:
• Insights and tips to help ensure you are compliant, including compliance with Canada’s Mandatory Data Breach Regulations and Guidelines for Meaningful Consent.
• Insights on possible changes to Canadian privacy law and how you can stay current.
• How privacy laws in other jurisdictions, including the EU’s General Data Protection Regulation (GDPR) and the new California • Consumer Privacy Act (CCPA), apply to Canadian organizations.

Who Should Attend?
Anyone involved in the collection and use of the personal information of Canadians.
Marketing professionals who want to refresh and update their knowledge of privacy law and enforcement.

2020 Facilitator

Amanda Maltby
Corporate Compliance and Chief Privacy Officer, Canada Post Corporation

2020 Sponsors

MAJOR SPONSORS:
• BMO
• CIBC
• Environics
• Microsoft
• Salesforce
• Scotiabank
• TD