|Event Date||Mon Jan 3 EST (26 days ago)|
We can provide information regarding our products and services to a large number of people. Ads, of course, should be accurate, complete, and help customers be able to make informed decisions; but, the rules can be a little bit more complicated than that. For example, the Truth-in-Lending Act/Regulation Z requires the institution to provide additional information in an ad that has a "trigger" term. What are 'trigger" terms? What about advertising promotional rates? Also, are there any rules other than Regulation Z that affect advertisements?
Here is what you will learn:
• Review specific Truth-in-Lending requirements that apply to advertisements.
Open-end credit products including HELOCs; and
Closed-end credit products including advertising of Adjustable Rate Mortgage loan products.
• Review Unfair, Deceptive or Abusive Acts or Practices (UDAAP).
• Review non-discriminating advertising requirements under the Equal Credit Opportunity Act and Fair Housing Act.
• Review the importance of maintaining an advertising file with proper sign-offs for the review of the examiners.
• Address special issues involving the Internet or electronic advertising, including a review of the Agencies' social media guidance.
• Review loan advertising checklists.
• Review examples of loan advertising.
Vice President, ProBank Austin