Product Marketing Summit 2024 | Product Marketing Alliance | 4 June 2024 | TBA, Atlanta

Tackling the biggest challenges and prevailing industry trends confronting PMMs today. Craft your own experience, from thought leadership, to workshops and interactive roundtable discussions.

• The only event you need to attend to ensure you stay up-to-date with the latest trends & innovations shaping the PMM role.
• Get in a room with experts and senior leaders who know how to stand out in crowded markets.
• Network within the world's largest product marketing community and build lasting connections.
• Take tried & tested tactics back to your org and prove the strategic value of product marketing.

Who should attend?
Starting out:
• New to the game? Kickstart your career and wow the boss by taking incredible product marketing intel from the pros back to your own desk.

Levelling up:
• Working towards a promotion? Connections open doors that your skills alone cannot. Expand your network, learn exactly what it takes to get promoted and reach that next stage.

Bossing it:
• Leading the PMM charge? Share ideas, get feedback, and solve common problems with the senior PMMs that understand your current challenges.

Agenda:
• Navigate complex go-to-market strategies and improve launches for faster market penetration
• Craft effective storytelling-driven messaging and position your product to resonate in crowded markets
• Unlock the power of ideal customer profiles and segmentation to empathize with your customers
• Enable your sales team to accelerate deals with second-to-none enablement
• Demonstrate clear ROI through effective KPIs and accurate metric tracking
• Structure your team to scale effectively and drive continued success by fostering a culture of innovation
• Get a seat at the decision-maker's table and achieve key stakeholder buy-in to increase your strategic influence
• Transform your PMM career with a clear roadmap for progression and accelerate personal growth

Break the cycle:
• Step away from the daily grind. Rejuvenate and refocus with no distractions.

Collaborate:
• Connect with your product marketing peers to discover new ways to scale and optimize your PMM & GTM functions.

Spark new ideas:
• Get access to the latest trends and most forward-thinking ideas that will revolutionize your PMM function.

2024 Speakers

Scott Ivell
Head of International Product & Solution Marketing, Stripe

Lauren Lensing
Director of Product and Consumer Marketing, Black Crow AI

Smit Gupta
Senior Director - Head of Product Marketing & Customer Advocacy, Cisco

Daniella Latham
Senior Product Marketing Manager, Atlassian

Scott Baker
CMO and VP of IBM Infrastructure Portfolio Product Marketing, IBM

Jamie Brighton
Head of Product Marketing EMEA, Adobe

Diana Stansfield
Global Senior Product Marketing Manager, Amazon

Olga Laul
Regional Product Marketing Manager, Google

Andy Reid
Head of Product Marketing, Sage

Priyanka Tiwari
Product Marketing Lead, AWS

Josh Mayfield
Senior Director of Product Marketing, Kentik

Christopher Long
Senior Director of Product Marketing, Upwork

Catherine Chapman
Principal, Product Marketing, Personio

Garrett Denney
Vice President of Product Marketing, Crayon

Amit Alagh
Senior Product Marketing Manager, LexisNexis

2024 Partners

SUPPORTING PARTNERS:
• Product Marketing Alliance
• Customer Marketing Alliance
• Developer Marketing Alliance

PMA COMMUNITY PARTNERS:
• Survey Monkey
• Crayon
• Clozd