Promotional Marketing Awards 2024 | Boussias | PLOES Floating Venue for Corporate & Social Events, Ioannoi Fix, Paleo Faliro 175 61, Greece

The big winners were announced by this award at a glittering celebration . The evening was attended by representatives of companies, academics and institutions , who had the opportunity to get to know the projects that stood out and received the coveted distinction, but also to talk to the executives and groups that were distinguished.

The awards were organized for the first time , with the aim of highlighting the most creative, innovative and effective actions, campaigns and initiatives in the field of this Awards. The ambition of the awards is to be the platform through which all the developments in the field of this awards will be presented, contributing at the same time to its upgrade in our country, which was already confirmed from the first year, as it gathered a very large number of nominations.

The main trends that emerged through this year's event include the shift of companies to promotional actions and campaigns that invest in the consumer experience , inside and outside the store, in initiatives that include elements of corporate social responsibility and take into account the inclusion of vulnerable populations . Protagonists in promotions are the food and beverage sectors , followed by the fashion and beauty sector and electronics and home equipment. The investment of companies to communicate their promotional actions through social media is significant , while Display & Merchandising Projects have great potential .