Venue
Virtual Event

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Event Date Wed Oct 18 UTC - Thu Oct 19 UTC (about 1 year ago)
In your timezone (EST): Tue Oct 17 8:00pm - Wed Oct 18 8:00pm
Location Virtual Event
Region All
Details

Since the explosion of popularity of ChatGPT, we’ve seen an influx of AI capabilities flooding the market research and insights space. Join us as we unveil the power of empathy amplification and AI-driven decision-making in one of the world’s most iconic beverage companies. Discover how Coca-Cola has harnessed the potential of AI to understand and respond to consumer emotions, bridging the gap between global brand consistency and local market nuances. Unpack two key types of AI at play in the research landscape today and examine the impacts of one of these on the lives of researchers and insight leaders in the space of human and cultural insight. Digging deep into the reality of how AI can impact our own experiences and showcasing the vast potential, but also the watchouts of this incredible technology.

Speakers

2023 Speakers

Dale Evernden
Head of Innovation, Rival Technologies

Andrew Reid
CEO and Founder, Rival Technologies

Walid Benchama
Global Director, Shopper and Channel Insights, Coca-Cola

Luis Ladd
SVP Innovation and BSA, Hotspex

Georg Wittenburg
Co-founder, Inspirient

Marcella Bruno
Snr Strategist, Discover.ai

Valentina Traversi
Senior CMI Manager, L’Oréal

John Wakefield
Chief Technology Officer, Discover.ai

Lisa Horwich
Managing Partner, Pallas Research Associates

Ron Howard
Founder and CEO, Mercury Analytics

Leigh Kessler
VP of Client Solutions, Mercury Analytics

James Wycherley
CEO, IMA

Aneesh Dhawan
CEO and Co-Founder, Knit

Colleen Russo Johnson
VP of Digital and Cultural Consumer Insights, Nickelodeon

Kerry Benson
Creative Solutions Lead, Kantar

Susan Owens
President and Owner, Murray Hill National, LLP

Mitch Henderson
Software Engineer, ClearSeas.AI

Tim Brandwood
CEO, codeit

Jamin Brazil
Chief Revenue Officer, Voxpopme

Romani Patel
Senior Manager, Microsoft

Ken Lethbridge
Vice President of Operations, InsideOut Insights

Brandon Richard
Vice President, The Link Group

Annie McDannald
Global Vice-President, Civicom Marketing Research Services

Tom Yen
Head of New Initiatives, Civicom Marketing Research Services

Sponsors & Partners

2023 Sponsors

• ClearSeas.AI
• Codeit
• Discover.ai
• Hhotspex
• Kantar
• Knit
• Mercury
• MHn
• Quest Minshare
• Quillitai
• Rival Group
• Voxpopme