REGGIE Awards 2021 | Association of National Advertisers (ANA) | 21 May 2021 | Virtual
Venue
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| Event Date | Fri May 21 EDT (over 3 years ago) |
| Location | Virtual |
| Region | All |
Details
Get the recognition you deserve by entering the 38th Annual ANA REGGIE Awards. Honoring excellence in brand activation marketing campaigns, this preeminent awards program is open to both internal and external agencies, corporate marketing teams, media firms, and marketing solutions providers.
Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.
Today, there are 23 REGGIE Award categories which have evolved over the years to stay current with the rapid changes and advancements in our industry. The categories range from national and local campaigns with different budget levels, down to specific discipline options. These discipline categories include: Experiential, Promotion, Relationship, Content, Shopper/Retail, Influencer Marketing focused campaigns and many others.
REGGIE Award Categories:
• Age-targeted Marketing
• Business-to-business Marketing
• Challenger Brand Marketing
• Content Marketing
• Creativity And Innovation
• Digital, Social Or Mobile Marketing
• Experiential Marketing (Live Or Virtual)
• Holiday Or Seasonal Marketing
• Influencer Marketing
• Innovative Commerce Marketing
• Innovative Use Of Marketing Technology
• Local, Regional Or Market Specific Marketing
• Multicultural Or Lifestyle Segment Marketing
• National Consumer Brand Activation Marketing
• New Product Or Service Launch
• Partnership Marketing
• Promotion Marketing
• Purpose, Cause, Or Charity Marketing
• Relationship, Loyalty, Or Crm Marketing
• Shopper Marketing Or Retailer-specific Marketing
• Small Budget Brand Activation Marketing (Budget Less Than $1,000,000)
• Sponsorship Or Licensed Property Marketing
• Sports Or Esports Marketing
Sponsors & Partners
2021 Partners
BRAND ACTIVATION PARTNERS:
• Adelaide
• Blue Chip
• Brandmuscle
• Inmar
• Valassis