Mon Mar 16 CDT (almost 2 years ago)
In your timezone (EST): Mon Mar 16 12:00pm - Mon Mar 16 1:00pm
Courtyard Austin Downtown, Convention Center
300 East 4th Street, Austin, Texas 78701, USA
Customer expectations are always in flux – and change at a more rapid pace than ever before. Relying on digital technology alone to address these changes is not enough. Business models must also evolve – rapidly – for organizations to survive and thrive.
Brick-and-mortar companies have to figure out how to maximize the opportunities of larger ecosystems like Amazon.com, rather than trying to own the entire value chain themselves. Just a few years ago, this would have been considered fraternizing with the enemy.
For startups and traditional orgs, reaching customers in relevant and meaningful ways without relying on conventional sales and distribution models is the key challenge. It requires a foundational change in creating value propositions, sharing revenue, and building growth models.
Marco Aurelio Cesarino
Director of Product, EmbraerX
VP Digital Transformation, Coca-Cola
VP of Marketing, Allbirds
Chief Strategy Officer, CI&T
• White Claw
• American Express
• The Austin Chronicle