Rethink! B2B E-Commerce 4.0 2023 | we.Connect Global Leaders | 20 November 2023 | Vienna House by Wyndham Andel’s Berlin, Landsberger Allee 106, 10369 Berlin, Germany

This event is the strategy event for e-commerce decision-makers, sales & marketing managers to learn about the latest strategies and technologies on topics such as e-commerce & omnichannel distribution, B2B marketplaces, e-commerce & IoT (IIoT ), B2B marketing and e-commerce in multi-level distribution models (and much more).

Key Topics:
• E-commerce in multi-level / omnichannel distribution models: How can I generate long-term success using multi-channel concepts and what must be the right strategy for this?
• Dealer Integration: What does a consistent e-commerce platform look like that includes partners and dealers, opens up new sales channels and offers customers more service?
• B2B e-business roadmap: How does a consistent location determination look like as an optimal basis for the development of a transformation roadmap - and which B2B e-commerce maturity models help to set up a consistent e-business roadmap?
• Digital Touchpoints & Customer Journey: What are examples of relevant touchpoints in the B2B customer lifecycle and how are they integrated into daily business best practice?
• E-Commerce & IoT / Industry 4.0: What problems, challenges & solution approaches are there for B2B sales & marketing in the context of IoT & Industrial IoT?
• Real-time, contextual pricing: How to enable competitive price matching for customers in real-time and across all channels? How to be more competitive in pricing and encourage customer loyalty?
• ESG & Sustainability in B2B: How to build a sustainable corporate strategy to attract investors, buyers and other stakeholders in line with corporate purpose and mission?
• Mobile and Social CRM Gaining Momentum: Can companies gain a better understanding of brand sentiment by integrating social media channels with CRM platforms?
• B2B sales of tomorrow: How has digital transformation changed sales and how can you change the mindset of salespeople to do justice to the new circumstances?

2022 Past Speakers

Oliver Birk
Director, Platform Business - Automotive Refinish Coatings Solutions, BASF Coatings

Alexander Frank
Head of Team Strategy Global Supply Chain & Logistics Network, Mercedes-Benz

Michael Zehmisch
Head Go-to-Market Transport Solution, MAN Truck & Bus AG

Frank Mager
Vice President Sales Mobility Division, TÜV Rheinland Group

Heike Seltmann
Group Director Sales, CWS Group

Hagen Gleisner
Head of KAM New Business, CWS Workwear International GmbH

Stefanie Möllenkamp
Head of Marketing Communications, TRUMPF

Rado Svec
VP Digital Platform, Conrad Electronic SE

Stephan Neubert
VP Head of Commercial Excellence Pricing Tender Contract CRM and Data Market Intelligence, Hartmann Group

Christina Dio
Regional Sales Manager, Sanofi

Michael Rätze
IoT Expert - Enterprises, Deutsche Telekom AG

Helmut Schäller
Senior IoT Solution Expert, Deutsche Telekom IoT GmbH

Mathias Rochlitz
Senior Product Manager Digital Products, Deutsche Post DHL Group

Thomas Müller
Head of e-commerce D-/CH, DS Smith

Volker Quaas
Country Head of Design & Innovation, DS Smith