SAMS Nordic 2020 | we.CONECT Global Leaders GmbH | 16 March 2020 | Copenhagen Marriott Hotel, Kalvebod Brygge 5, 1560 København, Denmark

Following the huge success of the first edition in Scandinavia in 2019, the SAMS Nordic 2020 will gather over 150 participants within an unique mix software asset managers and IT procurement managers from the region’s top companies at the only end-user driven SAM networking event – free of mega-vendors & auditors. Building upon this success story, the event combines distinguished expert Keynotes and interactive World Café Round Tables, private discussion rounds, Networking Sessions and vendor-free Audit Debates. Join in the conversations over two days of knowledge exchange to gain a deeper understanding of the latest licensing trends, delve into the substance of software asset management and progress your SAM maturity.

SAMS is a well-established international knowledge exchange platform bringing together all stakeholders playing an active role in SAM, SLM and the entire IT & Software procurement ecosystem. Over 2 days you will get the chance to discuss the opportunities as well as challenges that lie ahead of the industry. The show offers inspirational Keynotes and well moderated, interactive World Café Sessions, Workshops, Briefings, Panel Discussions and Networking Activities. Enjoy many networking opportunities and finally meet those hard-to-meet executives in a relaxed and social setting.

Key Topics SAMS Nordic 2020

• Basic requirements for the SAM in the Subscription Economy
• Bring Your Own License – Which licenses can we use on which IaaS?
• License Mobility in Practice: Which server applications can be deployed with the existing licenses on AWS and which ones need to run on instances in dedicated hosts?
• AWS Marketplace & Co.: Buy per click – What is the future of IT Procurement between fast deployment and cost transparency?
• Are G Suite and Google Cloud Platform an alternative given the licensing models and costs?
• SAP Indirect usage: New sales, audit and pricing model – is everything clear now?
• License optimization in complex hybrid system landscapes
• On the other side of the Cloud: On-premise licenses – Shelfware or off to the used-software market?
• Legal aspects of used software

IT Contract Management:
• Demand-oriented design of license agreements
• Negotiations with the big SW manufacturers
• Vendor and vendor management in the context of XaaS
• Avoid vendor lock-in with cloud services

AUDITS:
• Audit defense strategies and dealing with multiple parallel audits
• Sovereign handling of audits: keep control & regain – tips and tricks from practice
• Changes in relationships between software manufacturers and customers
• Company-wide cooperation in audits
• Exchange of experience on audits of the largest manufacturers

SAM ESSENTIALS:
• Quickly reduce license costs and ensure compliance
• Building and developing an efficient SAM
• Practice-oriented key competences for new software asset managers & IT buyers

2020 Speakers

James Moy
Senior Director - Global Technology Asset Management, Viacom CBS

Mats Göthberg
Software Asset Manager, Volvo

Izolda Marmulakovic
Software Asset Manager, Lego

Troels Rendbæk Sørensen
Lead Category Manager, Orsted

Tommy Høegh Jensen
IT Contract Manager, Grundfos

Kiia Nikander
Senior Specialist, Software License Management, OP Financial

Sateja Mhamunkar
Manager Corporate Facilities Sourcing Team, Novo Nordisk

Evangeline von der Fehr
License Manager, Poste Norge AS

Karin Skyman
Senior IT Purchaser, Vattenfall AB

Damian Skibinski
IT Asset Manager, Volvo Group

Julia Paluszkiewicz
IT Asset Manager, Rockwool Group

Jonas Grundell
Software Asset Manager, Assa Abloy

Rachel Ryan
Global Head of IT Asset Management, Danske Bank

Ivo Costa
Chief IT Asset Management IBM, Danske Bank

Niels Vorum-Petersen
Head of End User Services, Tryg Insurance

Kim Hartz
Certified IT Asset Manager, Tryg Insurance

Anders Wester
Software Asset Manager, SKF AB

Dorota Sołdrowska
Senior Licensing Specialist, Orange

Valerio Matteucci
Global Software Asset Manager, ISS A/S

Jesper Lassen
Software Asset Manager, Velux

Walter Mauricci
Asset & License Manager, Folfsam

Carina Olsson
License Administrator, Stockholm University

Mikkel Veum-Søhoel
SAM Manager, Sykehus Partner HF

Susanna Reppling
General Manager, Insight

Ulrik Roland
Group Vice President, SAM, Crayon

Haakon Husebye
Director for SAM Services, Crayon

Claes Granath
Advisor & Sales Specialist, Crayon

Tomas O'Leary
CEO, Origina

Victoria Barber
Technology Guardian, Snow Software

Matt Fisher
Chief Marketing Officer, Certero

Lennart Martens
Key Account Manager, PREO Software AG

Sean Robinson
Director, License Dashboard

Claudiu Hurban
Program Manager, we.CONECT

2020 Partners

PARTNERS:
• Crayon
• Origina
• Insight
• PREO Software AG
• Certero
• Snow
• SoftwareONE
• License Dashboard
• Flexera

MEDIA PARTNERS:
• Enterprise Services Outlook
• ITAM Channel
• CIOReview
• Digital Business Hub