SHSMD Connections 2023 | American Hospital Association | 10 September 2023 | Hyatt Regency Chicago, 151 E Wacker Dr, Chicago, IL 60601, USA

If your role is in marketing/digital engagement, communications/public relations, strategic planning, and/or business development, join us for three days of actionable content, networking, and collaboration with the nation's top health care strategists. You will walk away inspired, with new connections, and a long list of innovative tactics.

What to Expect?
Three days of actionable sessions and networking events with the nation's top health care marketers and strategists.

Attendees can expect:
• Gain insights into the latest trends and strategies impacting your health care organization
• Hear from influential speakers and inspiring visionaries driving health care forward
• Enjoy collaborative environment and get to know people in your field
• Find innovative solutions to pressing needs in the exhibit hall

2023 Speakers

KEYNOTE SPEAKERS:

Brad Montague
Creator of Kid President Series and New York Times Best Selling Author

Dr. Randal Pinkett
Co-founder, Chairman and CEO, BCT Partners

Laura Adams
Special Advisor and Named to Becker’s Most Powerful Women in Health IT, National Academy of Medicine

SPEAKERS:

Kristin Baird
President/CEO, Baird Group

Loren Farquhar
Principal, Loren Farquhar Marketing + Communications

Shelly Caldrello
Director of Physician Relations, Phoenix Children's

Andy Semons
Founder, Strategic Planning Partner, IPNY

Dr. Sarah Bridges
CEO/Founder, Bridges Consulting

Donna Walthall
Senior Director, Marketing, Dana-Farber Cancer Institute

Vince Gallucci
Vice President- Strategy and Marketing, Penn State Health

Jerry Griffin
Director of Consumer Insights and Digital Engagement, Penn State Health

Kathy Wilets
Senior Director, University of Utah Health

Paul Gadd
Director, Internal Communications, University of Utah Health

Loreen Babcock
VP Chief Marketing Officer, Montefiore-Einstein Hospital System

David Stephens
SVP, Strategy and Business Development, Hackensack Meridian Health

Jessica Boston
Sr. Director, Business Intelligence & Market Insights, OhioHealth

Ines Vigil
SVP, Transformation, Clarify Health

Nicole Baxter
VP Marketing, HCA Healthcare

Jason Brown
CEO, Brown Parker & DeMarinis Advertising

Janelle Ullrich
VP Marketing, Adventist Health

Sharon Line Clary
VP Strategic Marketing & Communications, AdventHealth

Tricia Geraghty
Chief Marketing and Experience Officer, Children's Wisconsin

Gregory Calosso
Senior Director, Business Initiatives & Alliances, Dana-Farber Cancer Institute

Jared Gorin
Director Strategic Analytics, Jefferson Health

Erica Ebeling
Senior Manager, Jefferson Health

Pauline Hoffmann
Associate Professor and Senior Health Fellow, St. Bonaventure University and Cattaraugus County Health Department

Jeff Stewart
Vice President, Strategic Marketing, CHRISTUS Health

Sharon Delaney McCloud
Director of Corporate Communications, UNC Health

Jamie Williams
Director of Executive Communications, UNC Health

Beth Dawson
Manager of Marketing & WellConnect, Columbus Regional Health

Joel Philippsen
Director of Marketing & WellConnect, Columbus Regional Hospital

Brian Giebink
Behavioral Health Practice Leader, HDR

Sarah Brownell
Director of Strategic Growth, HDR Architecture

Tom Klatt
Executive Director, Behavioral Health Network, WakeMed

Stacey Brandt
EVP, Chief Strategy and Marketing Officer, Tampa General Hospital

Jennifer Weiss Wilkerson
VP and Chief Strategy Officer, Sheppard Pratt

Christine Albert
Chief Experience Officer, LCMC Health

David Perry
EVP of Strategy, Bowstring Studios

Lin MacMaster
Vice President of Brand, Content and Creative Strategy, Providence St. Joseph Health

Dana Johnson-Perry
Clinical Content Strategy Manager, Methodist Le Bonheur Healthcare

Caroline Franz
Associate Studio Director, Kaiser Permanente

Pamela Schwartz
Director, Community Health, Kaiser Permanente

David Grandy
National Vice President, Innovation, Kaiser Permanente

Kasia Sweeney
Vice President, Strategy and Business Development, CalvertHealth Medical Center

Caroline Hester
Assistant Vice President, Duke Cancer Network, Duke University Health System

Jamey Shiels
System Vice President, Advocate Aurora Health

Kelly Jo Golson
EVP, Chief Brand, Communications & Consumer Experience Officer, Advocate Health

Dean Browell
Chief Behavioral Officer, Feedback

Laila Waggoner
Vice President, Strategic Partnerships, Core Health

Rob Klein
Founder & CEO, Klein & Partners

Robbie Schneider
Social Media Manager, Franciscan Health

Eugene Hong
Chief Physician Executive, MUSC Health

Anthony Powell
Managing Director, Knowledge Capital Group

Craig Elbert
Senior Director of Consumer & Digital Marketing, Children's Mercy Kansas City

Dan Miers
Chief Strategy Officer, SPM Group

Karen Brodbeck
Vice President Brand Management, OSF HealthCare

Claudia Otero
Community Outreach Lead, Salinas Valley Health

Molly Luton
Chief Marketing & Communications Officer, Ballad Health

Sam Scott
Chief Strategy Officer, Lift Healthcare

Lindsay Zimmerman, PhD, MPH
Vice President, Bartosch Patient Activation Institute, Upfront Healthcare

Eileen Varnson
Vice President, Marketing and Communications, Riverside Health System

Paul Prikazsky
Managing Principal, Client Strategy, Upfront Healthcare Services

Lisa O'Neil
System Director, Lee Health

Lauren Landwerlin
Vice President, Saint Francis Health System

Sherry Gibbs
Sr. Vice President/Managing Director, Prairie Dog

Diane McGhee
Vice President, Strategic Communications and Outreach, UT Southwestern

Debra Richards
Director, Stakeholder Engagement and Market Relations, UT Southwestern

Lee Ann Lambdin
Senior Principal Consultant, Syntellis Performance Solutions (formerly Stratasan)

Megan Trosko
Director Care Improvement, Arizona Hospital and Healthcare Association

James Price
Principal, Progressive Healthcare

Christopher (Chris) Kane
Chief Strategy Officer, Phoebe Putney Health System

Ashlie Hilbun
Chief Strategy Officer, Arkansas Children's

Clay Shuffield
Director of Growth Initiatives, Arkansas Children's

Tracey Bradley-Simmons
Director of Strategy and Planning, Arkansas Children's

Megan Pruce
Vice President, Business Engagement Strategies, Vanderbilt University Medical Center

Stuart Dill
Senior Vice President, Marketing and Engagement, Vanderbilt University Medical Center

Tom Hileman
Managing Partner, Digital, Global Prairie

Amanda Trask
SVP Clinical Institutes & Service Lines, CommonSpirit Health

Lindsley Withey
Managing Director, BDC Advisors

Pamela Riddell
Administrator, Strategic Communications, Lehigh Valley Health Network

Rachel Simon
Founder and CEO, Connect the Dots Digital - LinkedIn Training, Consulting & Strategy

Gary Druckenmiller Jr.
General Manager, Consumer Health & CRM, Innovaccer Inc

Ben Dillon
Chief Executive Officer, Geonetric

Raena Zupan
Account Director, Futurety

Stephen Behm
Entrepreneur In Residence, Bon Secours Mercy Health

David Whited
Principal, Research & Strategy, Highland Solutions

Carolyn Cook
Director of Service Excellence, MedStar Medical Group

Shawn Mawhiney
Senior Director of Communications, Hartford HealthCare

Susan Rios
Marketing and Public Relations Manager, Prairie Dog

Jenny Bristow
CEO, Hedy & Hopp

Kristin Fletcher
Supervisor of Web Search & Platforms, Ochsner Health

Carmen Jones
Director of Marketing and Community Relations, Logansport Memorial Hospital (IN)

Angela Juzang
Vice President, Marketing and Community Relations, Gulfport Memorial Health System (MS)

DJ Sullivan
Managing Director, HSG

Thomas Tiller II
Chief Operations Officer, Tiller-Hewitt HealthCare Strategies

Heather Prasad
Associate Vice President, Jefferson Health

Sally Mildren
CEO & Founder, Clarity PX

Kathleen O'Neill
Communications Manager, UNC Health

Diane Markham
Marketing & Communications Manager, Arbor Health, Washington State

Ingrid Jones
System Director, Culture, Engagement and Retention, UNC Health

Kerry Grace Heckle
Executive Director, Corporate and Community Relations, UNC Health

Holly Sullivan
Vice President, System Brand and Marketing, Corewell Health

Mark Baas
President, Baas Creative

Jeremy Harper
Chief Marketing and Experience Officer, Corewell Health

Amanda Nappi
Director of Marketing and Communications Operations, Hartford HealthCare

Nicole Spagnoletti
Director of Digital Marketing, Hartford HealthCare

Leah Vichas
Digital Communications Specialist, Hartford HealthCare

Alicia Beadle
Digital Marketing Analyst, Hartford HealthCare

Lindsay Cosimano
Senior Director of Marketing and Communications, Nebraska Health Network

Christy Listenbee
Director, Strategic Planning, Piedmont

Julia Yoder
Marketing & PR Director, Brookings Health System

Dan Anderson
Principal Advisor, Consumer Access and Experience, St. Luke's Health System

Max Hobbs
Principal Advisor, Consumer Access and Experience, St. Luke’s Health System

Mary Cronin
VP, Consumer Access and Experience, St. Luke's Health System

Linda MacCracken
Teaching Faculty, Harvard University

Sonal Ellison
Executive in Residence, Endeavor Management

Amy Comeau
Vice President, Marketing, Emory Healthcare

Yanni Douros
Managing Director, Accenture

Eric Jordahl
Managing Director, Kaufman, Hall & Associates, LLC

Brent Lamm
Chief Information Officer, UNC Health System

Alan Shoebridge
Associate Vice President, National Communications, Providence

Patrick Higley
Vice President, AVIA’s Center for Operational Transformation

Daniel Small
Senior Director, Digital Strategy, Hartford HealthCare

Brian O’Connor
EVP, General Manager, Population Intelligence, Populi

Milissa Holland
Managing Director, Healthcare, Coastal Cloud

Ray Mina
Head of Marketing, Freshpaint

Carley Williams
VP of Marketing, Fresenius Medical Care

Liz Pelt
Group Account Director, Wunderman Thompson Performance Marketing

Erin Echelmeyer
Executive Vice President Marketing and Communications, Quadrant Biosciences

Erin Killion
Director, Client Strategy, Goodway Group

Larry Tucker
Director, Business Strategy & Development, Goodway Group

David Kertesz
Director, Business Strategy & Development, Goodway Group

Robin Ward
AVP Customer Analytics & Marketing Technology, Penn Medicine, University of Pennsylvania

Emilio Ruocco
EVP & General Manager, Market & Provider Intelligence, Populi

Brock Dockery
Physician Outreach Director, Archbold Medical Group

Catherine Hurst
Physician Outreach Director, Archbold Memorial

Kim Cronsell, MD
Medical Director for Digital Health and Associate Chief Medical Officer, Children’s Wisconsin

Kirstin Reed
Internal Communication and Engagement Manager, Lehigh Valley Health Network

Paul Keckley Ph.D.
Managing Editor, The Keckley Report; Managing Partner, The Keckley Group

Jenee Bader
Health Lead, Western Market, Accenture

Susan Boydell
Partner, Barlow McCarthy Hospital-Physician Solutions

Lino Cortina
System Sales Director, CommonSpirit

Michael Shepherd
SVP of Marketing and Public Relations, Franciscan Health

Katie Templin
VP, User Experience Strategy, Hero Digital

Jeff Steblea
Senior Director, Business Development, Unlock Health

2023 Sponsors

PREMIER LEVEL:
• Gozio Health
• Spectrum Reach

EXECUTIVE LEVEL:
• Coastal Cloud
• Populi
• Freshpaint
• KaufmanHall

COLLABORATOR LEVEL:
• Accenture
• Virgin Pulse

SUPPORTER LEVEL:
• BrandActive
• Goodway Group
• Lionshare
• NRC Health
• Mobius VP
• Revive
• SPM Group
• WTH

CONTRIBUTING SPONSORS:
• Amsive
• Care Net
• Carvertise
• Causeway
• Clarity
• Coffey Communications
• GLC
• Health Grades
• Hero Digtal
• Hospital Data US News
• Human X
• Huron Group
• IQVIA
• K2MD
• McMahon
• MDRG
• Mower
• Nemours Kids Health Nucleus
• PatientPoint
• Prairie Dog
• Private Health News
• Strata
• Reason One
• Sg2 Group Smith and Jones Overit
• Syntellis
• Wainscot Health
• WAX
• Web MD Ignite