Thu Sep 22 CEST (in 10 months)
In your timezone (EST): Thu Sep 22 4:00am - Thu Sep 22 12:00pm
Establish customer-oriented payment methods efficiently and future-proof in stationary and online retail and learn to understand the world of payment service providers (PSP).
Shopping becomes an experience - customer expectations of the “shopping experience” have risen sharply. Customers want to pay with their personally preferred payment method (such as credit card, PayPal, etc.) and the desired means of payment (such as plastic card, smartphone or wearable) - both at the point of sale (POS) and online in an app or in the web shop (i.e. multichannel).
In terms of payments, this means that payments can be made as quickly and easily as possible. In this seminar you will find out how these requirements can be met as efficiently as possible on the company side, or even better, how a competitive advantage can be achieved with the right payments offer.
• Introduction to the world of multichannel payments.
• What does multi / omnichannel payment mean?
• Which payment methods are currently available?
• How does a payment by credit card or wallet (e.g. GooglePay) actually work in detail and who is involved in a transaction?
• Payment as a success factor in multichannel sales.
• Which payment methods do I “have to” offer my customers?
• What impact do the payment methods offered have on my sales?
• How does the market differ in the USA, Asia, Europe or also Germany, France and Austria?
• What should the optimal payment experience for customers look like?
• Integration of payment methods into the sales channels.
• How can different payment methods be implemented in e-commerce or at the point of sale?
• What does the payment service provider (PSP) and credit card acquirer market look like?
• What should be considered when selecting suitable PSPs and acquirers?
• What added value can payment providers deliver (fraud detection, data analytics, loyalty programs, etc.)?
• What are the pricing models?
• Which departments need to be involved in order to process payments efficiently?
• Which regulatory requirements have to be taken into account?
• Current developments.
• How can requirements from PSD2, especially strong customer authentication (SCA), be mapped?
• What trends are there (Internet of Things or IoT, Artificial Intelligence, etc.)?
Group of participants:
Employees and executives from companies who want to offer their customers POS or online payments or are looking for an acquirer or PSP, as well as corporate account managers from banks who want to get to know their customers' day-to-day business from their perspective.
In addition to basic theoretical knowledge, practical information on the processing and integration of multichannel payments is dealt with. In addition, an up-to-date market overview of various payment options and providers is given.
Manager, Schwabe, Ley & Greiner