Smarter Data Meets AI 2024 | Marketing Association | 3 November 2024 | Eden Park, Reimers Avenue, Kingsland, Auckland 1024, New Zealand

What a difference a year makes! The last event encouraged attendees to embrace progress over perfection as data is never going to be perfect.

While that still holds true, AI has changed the game. With its mind-boggling ability to extract meaningful patterns and analyse insights from vast amounts of data in real time, the challenge for marketers is now to understand the implications and act on the opportunities.

Find out how our presenters are harnessing AI to analyse customer data and gain a deep understanding of customer behaviours, preferences, and needs – and then using these insights to create highly personalised marketing campaigns that resonate deeply with their audiences.

Don’t miss this event – featuring deep-dive case studies, international keynotes, panel insights, extended Q&A sessions + much more!

2024 Speakers

Matt Cosad
Head of Data & Analytics, The Kraft Heinz

Astrud Burgess
Chief Marketing Officer, ANZ Group

Matt Bain
Marketing and Data Director, Spark NZ

Ben Reid
Founder & Technology Strategist, Memia

Kris Hadley
Managing Partner, Together