Social Media & Digital Communications 2021 | Lawrence Ragan Communications, Inc. | 16 March 2021 | Virtual

Join us at this must-attend conference Social Media & Digital Communications Conference on March 16 to hear from PR, marketing and social media experts innovating ways to bolster their brands and achieve campaign and business goals through savvy content creation, new ways to engage, data-backed strategies that cater to audience insights, and more.

You'll walk away from virtual this event armed with practical takeaways across social media platforms and covering SEO, email marketing, visual storytelling, podcasting, employee engagement and more. Our insights-packed agenda will help rejuvenate and empower you to take the reins of your social media efforts —both in the eyes of consumers and your executives.

You'll also receive these bonus materials:
• Guide to Inclusive Language on Social Media
• AdRoll's Ultimate List of Social Media Resources
• Instagram's Guide for Businesses
• The Sophisticated Marketer's Guide to LinkedIn
• Near's TikTok for Business Beginner's Guide
• Marketo's SEO Cheat Sheet: Best Practices for On-Page Optimization
• Axero's Ultimate Cheat Sheet for Employee Engagement

Top takeaways for you and your team:
• How to cut through the clutter of a crowded digital media landscape to overcome fatigue and provide moments of inspiration
• Emerging consumer behaviors and ways you can adjust your efforts to meet a digital-first audience
• Top tools, resources and ideas to creating compelling content and increasing engagement on TikTok, Twitter, Instagram, LinkedIn, Facebook and more
• Rules for short, snackable content that wins in the attention economy
• How to balance marketing messages and promotions with purpose-led initiatives and messaging
• Ways you can encourage and support employee ambassadors in ways that align with your brand's mission and values
• Resources and steps for promoting diversity within your organization and online communities
• Tips for newsletters, emails and additional content that can support social media campaigns
• Secrets and tools for using data and insights to boost employee and consumer engagement
• Ways to spruce up your visual content without busting your budget
• Tailoring your content and social media ads to the platform, consumer and current trends
• Leveraging Medium and industry partnerships to syndicate your blog
• Tools and tips for A/B testing your messages—along with measuring on your efforts with the right KPIs
• Top tools and hacks for creating and publishing outstanding podcasts
• Content and engagement considerations for younger and mobile-first consumers
• Ways to consistently and transparently connect your executives to employees
• Tools, tips and hacks for virtual meetings, events and watercooler chats that cater to remote and dispersed teams
• Ways to use LinkedIn and internal social media platforms to promote engagement during and in between meetings
• Ways to gather, report and use audience insights to increase your bottom line

2021 Speakers

Tina McCorkindale, Ph.D., APR
President and CEO, Institute for Public Relations

T.J. Barber
Director, Social Media Marketing, BET Networks for ViacomCBS

Heather Brinckerhoff
Director of Social Media, Magnolia

Thomas Broadus
Director of Digital Strategy, Infinity Marketing

Susan Chang
Head of Social Media, Dropbox

Nicole Christie
Senior Writer and Producer, Microsoft

Kevin Clayton
Vice President of Inclusion, Diversity and Community Engagement, Cleveland Cavaliers

Margie Dolch
Senior communications specialist, Celanese

Emily Kostic
Director, Marketing & Communications, Ad Council

Drew Madison
Multimedia Communications Associate, Warren Averett

Vanessa Mbonu
Digital Director, NAACP

Abu Ngauja
Associate Director of Talent and Culture, The Martin Agency

Mary Olivieri
EVP and Executive Creative Director, Colman, Brohan and Davis

Ashini Parikh
Executive Vice President, Digital Employee Experience, Edelman

Alyssa Rodriguez
Education Specialist, Oklahoma Aquarium

Jeanne Sager
Marketing Manager, Dictonary.com

Omi Sido
Senior Technical SEO Manager, Canon Europe

Purna Virji
Senior Content Solutions Evangelist, LinkedIn

Katie Walley-Wiegert
Associate Director of Brand Communications, The Martin Agency

Miles White
Senior Web Manager, TTEC

Beki Winchel
Manager, Strategic Programming, Ragan Communications

2021 Sponsors

• TINT
• Institute for Public Relations
• RCG
• Malone Media