Social Media Strategies Summit 2025 | 19 October 2025 | Virtual

11 YEARS RUNNING!
Six reasons higher ed marketers choose this summit every year

• Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you're in recruitment, admissions, student experience, or alumni relations.

• Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.

• Revitalize your strategy framework as brand practitioners walk you step by step through successful case studies to help you identify new and creative ideas.

• Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university. You'll leave feeling refreshed, inspired, and reinvigorated.

• Experience a unique online gathering of senior-level, cross-industry marketers. We're the only event where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.

• Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Who will be there:
• If you’re a social media, marketing, or content professional who manages any of your university’s social media channels, this event is your chance to meet and talk shop with 600+ peers within your HESM community!

2025 Speakers

Rachael Hagerstrom
Director of Issues Management, University of Massachusetts Amherst

Izabela Bos, MSBA
Social Media Manager, University of Miami Health System | Miller School of Medicine

Elissa Fontenot
Executive Director of Digital Marketing, Texas State University (TXST)

Stephanie Ramirez
Director of Social and New Media, Amherst College

Megan Bowen
Marketing Director, Jon M Huntsman School of Business at Utah State University

Chris Forde
Director of Marketing & Public Information, Illinois Eastern Community Colleges & Lincoln Trail College

Jesse Summers
Director of Social Media and Brand Strategy, University of Oregon

Liz Harter
Senior Social Media Manager, University of Notre Dame

Brenna Green
Social Media Manager, UNC Kenan-Flagler Business School

Erika Costello
Manager, Digital Content and Social Media Strategy, Texas State University

Laurie Roberts
Director of Digital Communications, Johnson & Wales University

Debbie Swartz
Director of Social Media, Vassar College

Myrannda Kleckner
Social Media Manager, Penn State College of Agricultural Sciences

Christina Chin
Social & Digital Content Strategist, University of British Columbia, Okanagan Campus

Laura Nickerson
Head of Social Media, Keck School of Medicine of USC

Maree Jones
Director of Social Media Strategy, The University of Alabama at Birmingham

Eve Gaciarz
Associate Director of Social Media, Yale School of Management

Robin Adams
Director, Marketing and Digital Engagement, University Advancement, Bucknell University

Rochelle Reed
Social Media Manager, James Madison University

Elizabeth "Liz" Hoveland
Social Media Manager, Wellesley College

Morgan Campbell
Associate Director of Marketing, Mitch Daniels School of Business, Purdue University

Brett Glannon (She/Her)
Social Media Manager, The University of Kansas

Andy Murphy
Associate Director of Marketing, Siena College

Emily Stulz
Director of Social Media, The University of Arizona

Angel Truesdale
Educational Coordinator and Student Services Manager, Pathology and Laboratory Medicine, UNC School of Medicine

David Ernst
Assistant Director of Digital Marketing, Bates College

Kristine Wright
Associate Director of Brand and Content Strategy, University of Washington, School of Nursing

Krista Boniface
Senior Social Media Strategist, University of Toronto

Perry Rockwood
Public Affairs Communication Manager, Brigham Young University - Idaho

Eric Olsen
Executive Director of Communications, USC Rossier School of Education

2025 Partners

• DAN
• Dan Institute
• Investor Brand Network